14.1.3

Powers of Persuasion

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Powers of Persuasion

The power of presidential persuasion is an informal power where the president uses bargaining methods and their job prestige to get people to act in a way that they wish.

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Persuasion through people

  • The president can work through people in order to persuade.
  • The president looks to persuade party leaders such as the leaders of the Senate, the House and the Speaker of the House.
  • The Office of Legislative Affairs works to lobby Congress for the president on issues and legislation of importance to the president.
  • The vice president can be used to persuade Congress as they have an office in Congress where they can meet with members of both houses.
    • Joe Biden looked to persuade Congress for President Obama.
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Persuasion through perks

  • The president can use ‘perks’ to secure the support and vote of members of Congress.
  • Presidents can offer members of Congress support with legislation which benefits their district or state.
  • The president can offer to campaign for a member of Congress in their next election if the member is of the same party as the president.
  • The president will meet with small groups of Congresspeople, either at the White House or in Congress, in order to persuade them.
  • Presidents can call individuals to encourage them to vote a certain way.
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Significance of persuasion

  • Persuasion is important because most presidential powers are checked by Congress and require Congress to agree.
    • If there is a divided Congress where the houses in Congress are of different parties then it is difficult for a president to succeed in having legislation passed through Congress.
  • Persuasion is important as the president often needs to persuade Congress to pass their proposed legislation into law, have appointments confirmed and vetoes sustained.
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Factors affecting persuasion

  • A president's personality is important to build strong relations with Congress.
  • If Congress and the president come from the same party, presidential persuasion will be more successful.
    • When the Democrats controlled both houses in Congress and Bill Clinton was president, he succeeded in 86.4% of Congress votes on issues he supported compared to 36.2% of votes when there was a divided government.

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