2.4.3

Factors Affecting Party Success

Test yourself

Party Factors Affecting Election Success

The party leader, party policies and the election campaign will impact a party's success.

Illustrative background for Party leaderIllustrative background for Party leader ?? "content

Party leader

  • The party leader represents the party and many voters view the leader as the image of the party.
  • Public opinion of the leader and their ability to offer an appealing brand to the electorate plays an important role in creating support for the party.
Illustrative background for Party leader: charismaIllustrative background for Party leader: charisma ?? "content

Party leader: charisma

  • A leader’s personality, charisma and popularity among voters is important.
    • Nigel Farage was viewed as the image of UKIP and his charisma played a role in UKIP’s appeal to voters.
  • Since Farage stepped down as the leader, UKIP has not achieved the same electoral success.
    • Tony Blair was popular beyond traditional Labour voters.
    • Blair's personality and charisma had wide appeal, which were important in the success of New Labour from 1997.
Illustrative background for Party leader: uniting the partyIllustrative background for Party leader: uniting the party ?? "content

Party leader: uniting the party

  • Party leaders unite the party, which is important because party supporters may come from a range of groups in society.
  • More divided parties struggle to win elections and appeal to voters.
    • The Labour Party is divided under Jeremy Corbyn, who faced a vote of no confidence in 2016.
    • The Conservative Party is divided over the issue of leaving the EU.
Illustrative background for Party leader: fundingIllustrative background for Party leader: funding ?? "content

Party leader: funding

  • Party leaders play a role in gaining party funding, which is crucial as greater resources can mean the ability to run a stronger election campaign.
    • Theresa May held dinners for donors to increase funding for the Conservative Party.
Illustrative background for Election campaignsIllustrative background for Election campaigns ?? "content

Election campaigns

  • The election campaign tells the public about party policies, the personality of the leader, and how the party behaves under pressure.
    • For example, Ed Miliband was seen to be a weaker leader than David Cameron, because of problems in the election campaign.
  • But, studies have shown that voters already know who they will choose before the election campaign, so the election may not always change minds.
Illustrative background for PoliciesIllustrative background for Policies ?? "content

Policies

  • Party policies are important to gather support.
  • Change in party policies can gather new voters.
    • In 1997, after Labour rebranded to ‘New Labour’ under Tony Blair, they achieved their biggest general election victory.

The Media & External Events

How a party is portrayed in the media, the impact of external events, and how a politician responds to them affects how well a party does.

Illustrative background for The mediaIllustrative background for The media ?? "content

The media

  • The media provides the means by which the electorate can access information on parties.
  • Different media outlets support different parties and encourage readers to vote in certain ways.
    • The Daily Mail is a right-wing paper. The paper supported Brexit in the 2016 referendum
    • The Guardian is a centrist/left-leaning newspaper. Some Jeremy Corbyn supporters have accused the paper of being biased against the Labour leader.
    • The BBC is funded by taxpayers and is supposed to be unbiased.
Illustrative background for Social mediaIllustrative background for Social media ?? "content

Social media

  • Social media is harder to regulate, and so false news stories and information (‘fake news’) may be seen, which could influence voters.
  • On social media a mix of news, personal stories and opinions and other information can be seen, which may affect voting intentions.
Illustrative background for External eventsIllustrative background for External events ?? "content

External events

  • How parties respond to external events (ie outside of UK politics and goings-on in Westminster) may impact their support.
    • Terror attacks, world politics and protests may all be commented on and responded to by major parties.
    • If a party responds in an unpopular way, this may impact their support.

Social & Regional Factors Affecting Party Success

Various social and regional factors affect who votes for which party. As social factors change over time, how well a party does in an election may change.

Illustrative background for ClassIllustrative background for Class ?? "content

Class

  • Historically Labour was the party of the working class.
  • But, voting has moved away from being related to class.
  • Classes have changed sizes, and become less important.
    • The number of workers in manual industries has fallen.
    • The structure of the UK economy has changed, and it could be argued that opportunities are different and less class-related.
    • Educational opportunities have increased.
Illustrative background for AgeIllustrative background for Age ?? "content

Age

  • Younger voters tend to lean more left and support Labour or similar parties.
  • The Conservative vote increases with age.
  • It is not clear why age changes voting patterns.
Illustrative background for EthnicityIllustrative background for Ethnicity ?? "content

Ethnicity

  • Some political parties are more diverse and representative of minority populations than others.
    • The Labour party has historically had a more diverse electorate.
Illustrative background for RegionIllustrative background for Region ?? "content

Region

  • Cities have tended to support the Labour party, and rural areas have tended to vote Conservative in recent elections.
  • The north of England tends to support Labour, and the south of England tends to support the Conservatives.
    • Historically the North was more industrial and has deeper trade union links, and so may be linked to historic Labour support.
  • Scotland, Wales and Northern Ireland have different national parties that voters support.
Illustrative background for FamilyIllustrative background for Family ?? "content

Family

  • How someone’s family votes also has an impact on who they will vote for - some families pass on their political values.

Jump to other topics

1Democracy & Participation

1.1Representative & Direct Democracy

1.1.1Direct Democracy

1.1.2Pros & Cons of Direct Democracy

1.1.3Representative Democracy

1.1.4Pros & Cons of Representative Democracy

1.1.5Comparing Types of Democracy

1.1.6Case for Democratic Reform

1.1.7End of Topic Test - Types of Democracy

1.1.8Top Grade AO3/4 - Types of Democracy

1.2Wider Franchise & Suffrage

1.2.1History of the UK Franchise

1.2.2Campaigns for Suffrage

1.2.3End of Topic Test - Franchise & Suffrage

1.3Pressure Groups & Other Influences

1.3.1Types of Pressure Group

1.3.2Functions of Pressure Groups

1.3.3How Pressure Groups Influence

1.3.4Case-Study Examples

1.3.5Other Collective Orgs & Groups

1.3.6End of Topic Test - Pressure Groups & Influences

1.3.7Application Questions - Pressure Groups

1.4Rights in Context

1.4.1Development of Rights in the UK

1.4.2The UK's Rights-Based Culture

1.4.3End of Topic Test - Rights in Context

2Political Parties

2.1How Political Parties Work

2.1.1Functions & Features of UK Political Parties

2.1.2Funding of UK Political Parties

2.1.3UK Funding Reform

2.1.4End of Topic Test - Political Parties

2.1.5Top Grade AO3/4 - Political Parties

2.2Established Political Parties

2.2.1The Conservative Party: History

2.2.2The Conservative Party: Recent Leaders

2.2.3The Labour Party

2.2.4The Liberal Democrat Party

2.2.5Ideas & Policies of UK Parties

2.2.6End of Topic Test - Established Parties

2.2.7Application Questions - Established Parties

2.3Emerging & Minor Political Parties

2.3.1Minority Parties

2.3.2Minority Parties Case Studies

2.3.3End of Topic Test - Minor Parties

2.4UK Political Parties in Context

2.4.1Different Party Systems

2.4.2Political Spectrum

2.4.3Factors Affecting Party Success

2.4.4End of Topic Test - Parties in Context

2.4.5Application Questions - Parties in Context

3Electoral Systems

3.1Different Electoral Systems

3.1.1FPTP & STV

3.1.2AMS & SV

3.1.3End of Topic Test - Electoral Systems

3.1.4Top Grade AO3/4 - Electoral Systems

3.2Referendums & How They Are Used

3.2.1Case For & Against Referendums

3.2.2End of Topic Test - Referendums

3.2.3A-A* (AO3/4) - Referendums

3.3Electoral System Analysis

3.3.1Electoral System Analysis

3.3.2End of Topic Test - System Analysis

3.3.3A-A* (AO3/4) - Electoral System Analysis

4Voting Behaviour & the Media

4.1General Election Case Studies

4.1.1Case Studies of Elections

4.1.2Factors Influencing Voting in Elections

4.1.3End of Topic Test - Case Studies & Factors

4.1.4A-A* (AO3/4) - Case Studies & Voting

4.2Media Influence

4.2.1Media Influence

4.2.2End of Topic Test - Media Influence

5Conservatism

5.1Conservatism: Core Ideas & Principles

5.1.1Pragmatism & Tradition

5.1.2Human Imperfection & Organic Society/State

5.1.3Authority & Hierarchy

5.1.4Paternalism

5.1.5Empiricism

5.1.6Anti-Permissiveness

5.1.7Radical Conservative Ideas

5.1.8End of Topic Test - Core Conservatism

5.2Conservatism: Differing Views & Tensions

5.2.1Traditional Conservatism

5.2.2One-Nation Conservatism

5.2.3New Right Conservatism

5.2.4End of Topic Test - Different Views

5.3Conservative Thinkers & Ideas

5.3.1Thomas Hobbes & Edmund Burke

5.3.2Michael Oakeshott & Ayn Rand

5.3.3Robert Nozick

5.3.4End of Topic Test - Conservative Thinkers

5.3.5A-A* (AO3/4) - Conservatism

6Liberalism

6.1Liberalism: Core Ideas & Principles

6.1.1Individualism & Freedom/Liberty

6.1.2The State & Rationalism

6.1.3Equality & Social Justice

6.1.4Liberal Democracy

6.1.5Other Important Liberal Ideas

6.1.6End of Topic Test - Liberalism

6.2Differing Views And Tensions Within Liberalism

6.2.1Classical Liberalism

6.2.2Modern Liberalism

6.2.3End of Topic Test - Tensions & Views

6.3Liberal Thinkers & Ideas

6.3.1John Locke & Mary Wollstonecraft

6.3.2John Stuart Mill & John Rawls

6.3.3Betty Friedan

6.3.4End of Topic Test - Thinkers & Ideas

6.3.5A-A* - Liberalism

7Socialism

7.1Socialism: Core Ideas & Principles

7.1.1Fraternity & Co-operation

7.1.2Capitalism & Common Ownership

7.1.3Communism

7.1.4Collectivism

7.1.5Common Humanity

7.1.6Equality

7.1.7Social Class & Workers' Control

7.1.8End of Topic Test - Socialism

7.2Differing Views And Tensions Within Socialism

7.2.1Differing Views And Tensions

7.2.2End of Topic Test - Views & Tensions

7.3Socialist Thinkers and Their Ideas

7.3.1Socialist Thinkers: Marx & Engels

7.3.2Socialist Thinkers: Webb & Luxemburg

7.3.3Socialist Thinkers: Crosland and Giddens

7.3.4End of Topic Test - Thinkers & Ideas

7.3.5A-A* (AO3/4) - Socialism

8The UK Constitution

8.1Nature & Sources of UK Constitution

8.1.1Development of the UK Constitution

8.1.2Nature of the UK Constitution

8.1.3Sources of the UK Constitution

8.1.4End of Topic Test - Nature & Sources

8.2Constitutional Change since 1997

8.2.1Constitutional Reform 1997-2010 1

8.2.2Constitutional Reform 1997-2010 2

8.2.3Constitutional Reform 2010-15 & Reforms Since 2015

8.2.4End of Topic Test - Reform

8.2.5Application Questions - Reform

8.3Role & Powers of Devolved UK Bodies

8.3.1Devolution in England & Scotland

8.3.2Devolution in Wales & Northern Ireland

8.3.3End of Topic Test - Devolution

8.4Debates on Constitutional Reform

8.4.1Constitutional Reform & Devolution

8.4.2Should the Constitution Be Codified?

8.4.3End of Topic Test - Reform Debates

8.4.4Application Questions - Codification & Devolution

9The UK Parliament

9.1Houses of Parliament

9.1.1Houses of Parliament

9.1.2Functions of the House of Commons

9.1.3Functions of the House of Lords

9.1.4End of Topic Test - Parliament

9.1.5Top Grade AO3/4 - Parliament

9.2Comparative Powers

9.2.1Comparative Powers of the Houses

9.2.2End of Topic Test - Comparative Powers

9.3Legislative Process

9.3.1Legislative Stages

9.3.2Law-Making in the two Houses

9.3.3End of Topic Test - Legislative Process

9.4Parliament & Executive Interactions

9.4.1Backbenchers

9.4.2Select Committees

9.4.3The Opposition

9.4.4Ministerial Question Time

9.4.5End of Topic Test - Parliament & Executive

9.4.6Application Questions - Parliament & Executive

10The Prime Minister & the Executive

10.1The Executive

10.1.1Structure of the Executive

10.1.2Roles of the Executive

10.1.3Powers of the Executive

10.1.4End of Topic Test - PM & Executive

10.2Ministerial Responsibility

10.2.1Individual Ministerial Responsibility

10.2.2Collective Ministerial Responsibility

10.2.3End of Topic Test - Ministerial Responsibility

10.3Prime Minister & the Cabinet

10.3.1Role of the Prime Minister

10.3.2Prime Minister's Powers

10.3.3Limits on the Prime Minister's Powers

10.3.4Role of the Cabinet

10.3.5Prime Minister & Cabinet: Relations

10.3.6Prime Minister & Cabinet: Balance of Power

10.3.7Prime Minister & Cabinet: Case Studies

10.3.8End of Topic Test - PM & Cabinet

10.3.9Top Grade AO3/4 - PM & Cabinet

11Relationships Between Government Branches

11.1The Supreme Court

11.1.1Role & Composition

11.1.2Principles & Influence of the Supreme Court

11.1.3End of Topic Test - Supreme Court

11.2Parliament & Executive Relations

11.2.1Parliament & Executive: Questions

11.2.2Parliament & Executive: Committees

11.2.3Parliament & Executive: Voting

11.2.4Executive Dominance Over Parliament

11.2.5Balance of Power

11.2.6End of Topic Test - Parliament & Executive

11.2.7A-A* (AO3/4) - Relationships Between Government

11.3The European Union & the UK

11.3.1Aims & Policy Making of the European Union

11.3.2End of Topic Test - EU & UK

11.4Sovereignty in the UK Political System

11.4.1Sovereignty in the UK Political System

11.4.2End of Topic Test - Sovereignty

12US Constitution & Federalism

12.1Nature of the US Constitution

12.1.1Nature of the US Constitution

12.1.2Nature: Positives & Negatives

12.1.3Constitutional Framework

12.1.4The Amendment Process

12.1.5End of Topic Test - Nature US Constitution

12.2Principles of the US Constitution

12.2.1Federalism

12.2.2Separation of Powers/Checks & Balances

12.2.3Bipartisanship

12.2.4Limited Government

12.2.5End of Topic Test - Constitutional Principles

12.3Federalism

12.3.1Main Characteristics

12.3.2Federal Government and the States

12.3.3End of Topic Test - Federalism

12.4Interpretations & Debates

12.4.1Democracy in the Constitution

12.4.2Federalism

12.4.3End of Topic Test - Debates

12.4.4A-A* (AO3/4) - US Constitution

13US Congress

13.1Structure of Congress

13.1.1Structure of Congress

13.1.2Distribution of Powers

13.1.3End of Topic Test - Congress Structure

13.2Functions of Congress

13.2.1Representation

13.2.2Legislative

13.2.3Oversight

13.2.4End of Topic Test - Functions of Congress

13.3Interpretations & Debates

13.3.1Changing Roles & Powers

13.3.2Changing Significance of Parties & of Powers

13.3.3End of Topic Test - Debates

13.3.4Application Questions - US Congress

14US Presidency

14.1Presidential Power

14.1.1Formal Sources of Presidential Power

14.1.2Informal Sources of Presidential Power

14.1.3Powers of Persuasion

14.1.4End of Topic Test - Presidential Power

14.2The Presidency

14.2.1President Relationship with Other Institutions

14.2.2Limitations on Presidential Power

14.2.3US Presidents Achieving Their Aims

14.2.4End of Topic Test - Presidency

14.3Interpretations & Debates of the US Presidency

14.3.1The Imperial Presidency

14.3.2The President in Foreign Policy

14.3.3End of Topic Test - Debates

14.3.4A-A* (AO3/4) - US Presidency

15US Supreme Court & Civil Rights

15.1Nature & Role of Supreme Court

15.1.1Nature & Role of the Supreme Court

15.1.2End of Topic Test - Nature & Role

15.2Supreme Court Appointment Process

15.2.1Appointment Process

15.2.2Supreme Court Membership

15.2.3End of Topic Test - Appointments

15.3The Supreme Court & Public Policy

15.3.1Supreme Court & Public Policy

15.3.2End of Topic Test - Public Policy

15.4Protection of Civil Liberties & Rights

15.4.1Protection of Civil Liberties & Rights

15.4.2Race & Rights in Contemporary US Politics

15.4.3End of Topic Test - Rights & Liberties

15.5Debates & Interpretations of the Supreme Court

15.5.1Political Nature of the Supreme Court

15.5.2Judicial Interpretation

15.5.3Supreme Court Checks & Balances

15.5.4End of Topic Test - Debates

15.5.5Application Questions - The Supreme Court

16US Democracy & Participation

16.1Presidential Elections

16.1.1Presidential Elections

16.1.2Primaries

16.1.3National Party Conventions

16.1.4End of Topic Test - Presidential Elections

16.2Electoral College

16.2.1Electoral College System

16.2.2Reforms

16.2.3End of Topic Test - Electoral College

16.3Electoral Campaigns

16.3.1Issues in Elections

16.3.2End of Topic Test - Campaigns

16.4Incumbency

16.4.1Elections & Incumbency

16.4.2End of Topic Test - Incumbency

16.4.3A-A* (AO3/4) - Elections & Electoral College

16.5Democrats & Republicans

16.5.1National & State Level Organisation

16.5.2Democratic & Republican Policies

16.5.3Changing Party Significance

16.5.4End of Topic Test - Democrats & Republicans

16.6Internal Conflict & Ideology

16.6.1Types of Democrats

16.6.2Types of Republicans

16.6.3End of Topic Test - Internal Conflict

16.7Support & Demographics

16.7.1Coalition of Supporters

16.7.2End of Topic Test - Party Support

16.8Interest Groups

16.8.1Political Significance of Interest Groups

16.8.2Interest Group Influence & Impact on Democracy

16.8.3End of Topic Test - Interest Groups

16.8.4Application Questions - Parties, Ideology & Groups

17Comparing Democracies

17.1Theoretical Approaches

17.1.1Theoretical Approaches

17.1.2End of Topic Test - Approaches

17.2UK & USA Similarities & Differences

17.2.1Constitution: Nature

17.2.2Constitution: Provisions & Principles

17.2.3Federal System & Devolution

17.2.4Legislative: Lower Houses of Government

17.2.5Legislative: Upper Houses of Government

17.2.6Legislative: Powers & Functions

17.2.7Executive

17.2.8Supreme Court

17.2.9Supreme Court: Judicial Independence

17.2.10Civil Rights

17.2.11Civil Rights: Interest Groups

17.2.12Party Systems & Parties

17.2.13Campaign Finance & Pressure Groups

17.2.14End of Topic Test - Comparing UK & US

17.2.15Application Questions - UK & USA

18Feminism

18.1Feminism: Core Ideas & Principles

18.1.1Context of Feminism

18.1.2Sex & Gender

18.1.3Patriarchy & The Personal is the Political

18.1.4Difference, Egalitarian & Intersectionality

18.1.5Key Themes

18.1.6End of Topic Test - Core Ideas & Principles

18.2Different Types of Feminism

18.2.1The Waves of Feminism

18.2.2Socialist & Radical Feminism

18.2.3Post-Modern Feminism

18.2.4End of Topic Test - Different Types of Feminism

18.3Feminist Thinkers & Their Ideas

18.3.1Charlotte Gilman & Simone de Beauvoir

18.3.2Kate Millett

18.3.3Sheila Rowbotham & bell hooks

18.3.4End of Topic Test - Feminist Thinkers & Ideas

18.3.5A-A* (AO3/4) - Feminism

19Nationalism

19.1Nationalism: Core Ideas & Principles

19.1.1Nations & Self-Determination

19.1.2Nation-States & Culturalism

19.1.3Racialism & Internationalism

19.1.4Civic & Ethnic Nationalism

19.1.5Liberal & Socialist Internationalism

19.1.6Key Themes

19.1.7End of Topic Test - Core Ideas & Principles

19.2Different Types of Nationalism

19.2.1Liberal & Conservative Nationalism

19.2.2Post-Colonial & Expansionist Nationalism

19.2.3Progressive & Regressive Nationalism

19.2.4Inclusive & Exclusive Nationalism

19.2.5End of Topic Test -Different Types of Nationalism

19.3Nationalist Thinkers & Their Ideas

19.3.1Jean-Jacques Rousseau & Gottfried von Herder

19.3.2Giuseppe Mazzini & Charles Maurras

19.3.3Marcus Garvey

19.3.4End of Topic Test - Nationalist Thinkers & Ideas

19.3.5A-A* (AO3/4) - Nationalism

Go student ad image

Unlock your full potential with GoStudent tutoring

  • Affordable 1:1 tutoring from the comfort of your home

  • Tutors are matched to your specific learning needs

  • 30+ school subjects covered

Book a free trial lesson

Political Spectrum

End of Topic Test - Parties in Context