Legal Controls on Marketing
Business: Cambridge International GCSE (2027 Exams), topic 3.4.1
Legal Controls on Marketing
Businesses are subject to laws which control how they market products. It forces businesses to not deceive customers.
Misleading promotions
- Legal controls force businesses to:
- Accurately record weight measurements.
- Accurately record trade descriptions (the information provided about a product).
- Not make misleading price claims.
- Allow customers to change their mind about purchasing the product.
Faulty products
- Businesses are not allowed to promote products which are faulty or of poor quality.
Dangerous goods
- Businesses are not allowed to promote dangerous goods.
Test yourself on Legal Controls on Marketing
Are businesses allowed to make misleading price claims?