Sales Promotion
Business: Cambridge International GCSE (2027 Exams), topic 3.3.19
Sales Promotion
In sales promotions, businesses try to boost sales using a temporary promotion. There are lots of types of sales promotions:
Point of sales displays
Samples
Competitions
- Businesses are increasingly using competitions on social media.
- For example, “like and share this post for a chance to win a free meal for two at Nandos.”
Value for money offers (e.g buy one get one free)
Free gifts
Discount coupons
Reward schemes
- Customers earn points or benefits for repeated purchases.
- e.g., loyalty cards at supermarkets
Test yourself on Sales Promotion
What is a competition by Nando's on social media to win a free meal for two an example of?
What type of sales promotion is a "buy one get one free" deal?