Public Relations
Business: Cambridge International GCSE (2027 Exams), topic 3.3.18
Public Relations
Public relations (PR) is all about a business’ reputation. PR involves maintaining a good public image.
The aim of public relations
- PR involves managing the spread of information about the company.
- The aim of PR is to make sure this information is as positive as possible and reaches the largest possible audience.
Examples of PR
- An example of PR is the use of newspaper editorials, where people in a firm manage the business’ relationships with different newspapers, sending them articles to publish about the firm.
- Businesses do not pay the newspaper for this coverage like they would for advertising.
Test yourself on Public Relations
PR involves maintaining a good public image. What does PR stand for?
Which of the following is an example of public relations?