End of Topic Test - Marketing Mix

Test yourself on End of Topic Test - Marketing Mix

• If a business uses cost-plus pricing, its raw materials and inputs cost £200 and it uses a 40% mark-up, what price will it charge customers?

• What is Nike's partnership with Roger Federer an example of?

• Which of these advertising platforms is best targeted for Nike's menswear tennis range?

• Is a motorway billboard a type of advertising platform?

• Which market is most likely to see the highest spending on advertising?