Social Media
Business: Cambridge International GCSE (2027 Exams), topic 3.3.21
Social Media
Firms can use social media for paid advertisements as well as for creating their own pages through which to share content. This is beneficial because it is an easy and relatively cheap way for businesses to promote their products.
Targeting an audience
- Social media can also be an effective way of making sure that a business targets the right people.
- Businesses can pay Facebook or Instagram to target a precise group of people in a particular age group, for example, 18-25 year old people living in London.
Changing adverts
- Social media adverts can also be updated and changed cheaply and easily which is another benefit.
Test yourself on Social Media
Why do businesses use social media for promotion?
Businesses can pay Facebook or Instagram to aim adverts at a precise group of people in a particular age group. Which benefit of social media promotion is this?