Promotional Methods
Business: Cambridge International GCSE (2027 Exams), topic 3.3.14
Promotional Methods
Promotional methods are the different methods that firms use to inform customers about their product and to persuade customers to buy it. Some promotional methods are:
Advertising
- Advertising is paid communication through media such as TV, radio, print, or online to increase awareness and sales.
Public relations
- Public relations (PR) is when a business manages its image and reputation, for example by sending press releases or holding events.
Sales promotion
- Sales promotion includes short-term offers such as discounts, coupons, or “buy one get one free” to encourage quick purchases.
Sponsorship
- Sponsorship is when a business pays to support an event, team, or individual in return for exposure of its brand.
Social media
- Social media promotion uses platforms like Instagram, TikTok, or Twitter to engage directly with customers and build brand awareness.
Product placements
- Product placement is when a company pays to have its product shown in films, TV shows, or online content.
Test yourself on Promotional Methods
Nike work with Neymar to promote their products. What type of promotion method is this an example of?
What are some promotional methods?
Which of the following is not a promotional method?