Business: Cambridge International GCSE (2027 Exams) revision notes
1 Understanding Business Activity
1.2 Classification of Businesses
1.3 Enterprise, Business Growth & Size
- 1.3.1 Business Aims
- 1.3.2 Business Objectives
- 1.3.3 Different Businesses Have Different Objectives
- 1.3.4 Business Objectives Change Over Time
- 1.3.5 End of Topic Test - Business Objectives
- 1.3.6 Enterprise
- 1.3.7 Risks
- 1.3.8 Rewards
- 1.3.9 Entrepreneur
- 1.3.10 Role of the Entrepreneur
- 1.3.11 Encouragement of Enterprise
- 1.3.12 Business Plans
- 1.3.13 Advantages & Disadvantages of a Business Plan
- 1.3.14 The Main Parts of a Business Plan
- 1.3.15 Methods of Measuring Business Size
- 1.3.16 Business Expansion - Internal Expansion
- 1.3.17 Advantages of External Expansion
- 1.3.18 Disadvantages of External Expansions
- 1.3.19 Small Businesses
- 1.3.20 Reasons for Business Failure
1.4 Types of Business Organisation
- 1.4.1 Sole Traders
- 1.4.2 Partnerships
- 1.4.3 Limited Companies
- 1.4.4 Private Limited Companies
- 1.4.5 Public Limited Companies
- 1.4.6 Unlimited vs Limited Liability
- 1.4.7 Not For Profit
- 1.4.8 Franchising
- 1.4.9 End of Topic Test - Business Ownership
- 1.4.10 Application Questions - Business Ownership
- 1.4.11 Diagnostic Misconceptions - Company vs Business
2 People in Business
2.1 Human Resource Management (HRM)
- 2.1.1 Contracts of Employment
- 2.1.2 Recruitment
- 2.1.3 Benefits of an Effective Recruitment Process
- 2.1.4 Reducing the Workforce
- 2.1.5 Legal Controls Over Employment
- 2.1.6 Training
- 2.1.7 End of Topic Test - The Workforce
- 2.1.8 Application Questions - The Workforce
- 2.1.9 Diagnostic Misconceptions - Recruitment
2.2 Organisation & Management
2.3 Methods of Communication
3 Marketing
3.1 Marketing & the Market
3.3 Marketing Mix
- 3.3.1 The Product Life Cycle
- 3.3.2 Product Design
- 3.3.3 Product Portfolio & The Boston Matrix
- 3.3.4 Benefits & Risks of New Products
- 3.3.5 Extension Strategies
- 3.3.6 Price
- 3.3.7 Pricing - Skimming & Penetration
- 3.3.8 Competitive and Cost-Plus Pricing
- 3.3.9 Market Mapping - Price vs Quality
- 3.3.10 Place
- 3.3.11 Manufacturer-Wholesalers-Retailers-Customers
- 3.3.12 Manufacturer-Retailers-Customers
- 3.3.13 Direct to Customers
- 3.3.14 Promotional Methods
- 3.3.15 Reasons for Promotion
- 3.3.16 Advertising
- 3.3.17 Advertisement - Product Placement
- 3.3.18 Public Relations
- 3.3.19 Sales Promotion
- 3.3.20 Sponsorship
- 3.3.21 Social Media
- 3.3.22 Promotional Mix
- 3.3.23 E-Commerce and M-Commerce
- 3.3.24 Benefits & Drawbacks of E-Commerce and M-Commerce
- 3.3.25 End of Topic Test - Marketing Mix
- 3.3.26 Grade 9 - Marketing Mix
- 3.3.27 Diagnostic Misconceptions - Decreasing Price
- 3.3.28 Diagnostic Misconceptions - Advertise vs Promote
- 3.3.29 Diagnostic Misconceptions - Social Media
- 3.3.30 Marketing Strategy
- 3.3.31 Entering Foreign Markets
3.4 Legal Controls
4 Operations Management
4.1 Production of Goods & Services
4.2 Cost, Scale of Production & Break-Even Analysis
4.4 Location Decisions
5 Financial Information & Decisions
5.1 Business Finance
5.4 Statement of Financial Position
6 External Influences on Business Activity
6.1 Economic Issues
6.2 Business & the International Economy
6.3 Business & the Environment
6.4 Business & Ethical Issues
6.5 Pressure Groups