Customer Needs
Business: Cambridge International GCSE (2027 Exams), topic 3.1.1
Customer Needs
Addressing customers' needs involves four things:
Price
- A customer may only want to pay a certain amount for a product.
Quality
- A customer will look for a certain standard or feature when buying a product.
Choice
- A customer may want choice of certain aspects of the product.
- For example, Nike lets customers buy shoes in different colours and even lets them customise them.
Convenience
- A customer may look for convenience when buying a product.
Test yourself on Customer Needs
Which 4 things are important for addressing customers' needs?