Analyse Market Research Data

Business: Cambridge International GCSE (2027 Exams), topic 3.2.5

Presenting Market Research

Market research can be presented in several ways:

Table

Table

  • This is helpful for presenting 'raw data'.
Bar chart

Bar chart

  • This allows us to meaningfully understand data.
  • We are able to visually compare multiple data sets.
Pie chart

Pie chart

  • This shows us the proportion of a factor against the total data.
Line graph

Line graph

  • This shows the relationship between two variables. This helps us compare trends.

Test yourself on Analyse Market Research Data

  • Which class has the highest number of girls?

  • Which class has the lowest number of boys?

  • Which region had the highest number of sales?

  • Which region had the second highest number of sales?

  • Which flavour of ice cream is most popular?

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