Advertising
Business: Cambridge International GCSE (2027 Exams), topic 3.3.16
Advertising
Advertising is the most obvious promotional method. Advertising is sometimes called “above the line” promotion and it involves a business paying to have their product or service promoted in a public space. It aims to make customers aware of a product and to get them to buy the product or service.
Types of advertising platform
- Advertising can happen through various platforms, such as Newspapers, Magazines, Television, Internet, Billboards or Social Media.
- The platform that a business uses depends on the target market of the product or service.
Direct/targeted emails
- Businesses can also use direct/targeted emails to reach specific customers with personalised messages.
- Leaflets can be handed out or delivered door-to-door to advertise products locally at a low cost.
Choosing an advertising platform
- The platform that businesses choose is important to make sure that they reach the right target market and have the maximum impact.
- For example, social media or a TV programme may be a better way to reach young people than a broadsheet newspaper like The Times.
Test yourself on Advertising
What's another term for advertising?
Which of newspapers, television and the internet are platforms for advertising?
Why is choice of advertising platform important?