6.2.3

Leaflet

Test yourself

Leaflets

Leaflets are usually designed to advise an audience, inform an audience or persuade an audience of the writer's point of view.

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Who is the audience for leaflets?

  • Leaflets are handed out everywhere.
  • A leaflet made by the government trying to make people aware of the dangers of smoking has a general audience.
  • A leaflet made by your local cat appreciation society is probably more focused on the specific audience of people who like cats (a lot).
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Contents of a leaflet

  • An interesting title or headline.
  • Subheadings or boxes that group information into clusters.
    • There could be paragraphs or bullet points beneath each subheading or in each box.
  • All writing usually has a logical structure and a coherent argument.
  • In a leaflet, often each paragraph will make sense on its own.
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Tips for writing leaflets

  • Consider your use of images – do not draw on your paper but you can draw a box and state what the image would be.
  • Do not separate your writing into columns or fold your page - you are being tested on the content of your writing.

Jump to other topics

1Key Terms

2Language Techniques

3Paper 1: Reading

4Paper 1: Writing

5Paper 2: Reading

6Paper 2: Writing

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