5.5.1

Gross Profit

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Gross Profit

Gross profit is an important part in business calculations. Gross profit is equal to revenue minus cost of sales.

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Gross profit

  • Gross profit = revenue – cost of sales
  • The higher a business’ gross profit is, the greater the difference between the price and the cost of sales.
  • This is better for a business as they are making more profit excluding the business’ other costs.
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Gross profit margin

  • This is gross profit as a percentage of revenue:
    • Gross Profit Margin (%) = (Gross Profit/Revenue) x 100
  • It shows the average difference between the price that the company are able to charge customers and the costs directly associated with making and selling the product.
  • Gross profit margin is a potential indicator of the efficiency of a company using its raw materials and labour during the production process.
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Higher gross profit margin is better

  • The higher the gross profit margin the better it is for the firm, as they are able to turn a higher portion of revenue into profit.
  • It can be used to compare the profitability of products and to compare profits between different periods of time.

Jump to other topics

1Understanding Business Activity

1.1Business Activity

1.2Classification of Businesses

1.3Enterprise, Business Growth & Size

1.4Types of Business Organisation

1.5Business Objectives & Stakeholder Objectives

2People in Business

3Marketing

3.1Marketing & the Market

3.2Market Research

3.3Marketing Mix

3.4Legal Controls

4Operations Management

5Financial Information & Decisions

6External Influences on Business Activity

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