1.1.1

Purpose of Business Activity

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Purpose of Business Activity

Businesses supply goods, services or a combination of both.

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Goods

  • Goods are physical products such as a PlayStation console or Coca Cola soft drinks.
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Services

  • Services are non-physical actions performed by a business to help a customer.
  • Snapchat is an example of this; they provide a digital platform for people to send photos to one another. They don’t actually provide a physical good.
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Goods and services

  • Some businesses provide both goods and services.
  • Restaurants, for example, provide goods in the form of physical food but also services in the form of waiters and waitresses and an atmosphere where customers can enjoy their meal.
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B2B and B2C

  • It is also important to note that some businesses sell products or services to customers (B2C – business to customer) while others sell to other businesses (B2B – business to business).
  • DHL sells logistics (delivery and supply chain) support to other businesses like Jaguar Land Rover.

Jump to other topics

1Understanding Business Activity

1.1Business Activity

1.2Classification of Businesses

1.3Enterprise, Business Growth & Size

1.4Types of Business Organisation

1.5Business Objectives & Stakeholder Objectives

2People in Business

3Marketing

3.1Marketing & the Market

3.2Market Research

3.3Marketing Mix

3.4Legal Controls

4Operations Management

5Financial Information & Decisions

6External Influences on Business Activity

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