4.3.2

Measuring Quality

Test yourself

Measuring Quality

How a company measures quality depends on the product or service. Different products will have different things that are important to measure. For a car, a company may randomly test the engines to make sure they have the correct horsepower. To measure quality, companies can use:

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Customer feedback

  • Getting reviews from customers is a common way that firms measure the quality of a product or service.
    • For example, sites like Airbnb ask people who stay in properties listed on the website to rate them afterwards.
    • TripAdvisor collects reviews from customers and some restaurants now have hand-held technology to allow people to review their experience instantly.
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Customer surveys

  • Firms will sometimes do more detailed customer surveys, asking them about their experience with the good or service.
  • Using customer surveys, businesses can find out if there are quality problems in any of their products.

Jump to other topics

1Understanding Business Activity

1.1Business Activity

1.2Classification of Businesses

1.3Enterprise, Business Growth & Size

1.4Types of Business Organisation

1.5Business Objectives & Stakeholder Objectives

2People in Business

3Marketing

3.1Marketing & the Market

3.2Market Research

3.3Marketing Mix

3.4Legal Controls

4Operations Management

5Financial Information & Decisions

6External Influences on Business Activity

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