3.1.5

Competition

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Competition

Competition is defined as other companies who are selling a similar (or the same) product in the same market. Competition is all about meeting the customer’s needs better than competitors. This might be by providing a low price or a high quality product. Businesses can compete on:

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Location

  • Businesses can compete based on location.
    • E.g., Starbucks opening cafés in busy city centres to attract more customers.
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Product range

  • Product range is the different goods or services that one firm offers to customers.
    • Example: Tesco offers groceries, clothing, electronics, and banking services, giving it a wide product range.
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Customer service

  • Businesses can compete on customer service.
    • Example: John Lewis is known for its excellent after-sales service and returns policy, helping it retain loyal customers.
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Price

  • Price is a key way to compete in the market.
    • Example: Aldi and Lidl use low prices to attract price-sensitive customers while maintaining quality.

Jump to other topics

1Understanding Business Activity

1.1Business Activity

1.2Classification of Businesses

1.3Enterprise, Business Growth & Size

1.4Types of Business Organisation

1.5Business Objectives & Stakeholder Objectives

2People in Business

3Marketing

3.1Marketing & the Market

3.2Market Research

3.3Marketing Mix

3.4Legal Controls

4Operations Management

5Financial Information & Decisions

6External Influences on Business Activity

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