3.1.5
Competition
Competition
Competition
Competition is defined as other companies who are selling a similar (or the same) product in the same market. Competition is all about meeting the customer’s needs better than competitors. This might be by providing a low price or a high quality product. Businesses can compete on:


Location
Location
- Businesses can compete based on location.
- E.g., Starbucks opening cafés in busy city centres to attract more customers.


Product range
Product range
- Product range is the different goods or services that one firm offers to customers.
- Example: Tesco offers groceries, clothing, electronics, and banking services, giving it a wide product range.


Customer service
Customer service
- Businesses can compete on customer service.
- Example: John Lewis is known for its excellent after-sales service and returns policy, helping it retain loyal customers.


Price
Price
- Price is a key way to compete in the market.
- Example: Aldi and Lidl use low prices to attract price-sensitive customers while maintaining quality.
1Understanding Business Activity
1.1Business Activity
1.2Classification of Businesses
1.3Enterprise, Business Growth & Size
1.3.1Business Aims
1.3.2Business Objectives
1.3.3Different Businesses Have Different Objectives
1.3.4Business Objectives Change Over Time
1.3.5End of Topic Test - Business Objectives
1.3.6Enterprise
1.3.7Risks
1.3.8Rewards
1.3.9Entrepreneur
1.3.10Role of the Entrepreneur
1.3.11Encouragement of Enterprise
1.3.12Business Plans
1.3.13Advantages & Disadvantages of a Business Plan
1.3.14The Main Parts of a Business Plan
1.3.15Methods of Measuring Business Size
1.3.16Business Expansion - Internal Expansion
1.3.17Advantages of External Expansion
1.3.18Disadvantages of External Expansions
1.3.19Small Businesses
1.3.20Reasons for Business Failure
1.4Types of Business Organisation
1.4.1Sole Traders
1.4.2Partnerships
1.4.3Limited Companies
1.4.4Private Limited Companies
1.4.5Public Limited Companies
1.4.6Unlimited vs Limited Liability
1.4.7Not For Profit
1.4.8Franchising
1.4.9End of Topic Test - Business Ownership
1.4.10Application Questions - Business Ownership
1.4.11Diagnostic Misconceptions - Company vs Business
2People in Business
2.1Human Resource Management (HRM)
2.2Organisation & Management
2.3Methods of Communication
3Marketing
3.1Marketing & the Market
3.2Market Research
3.3Marketing Mix
3.3.1The Product Life Cycle
3.3.2Product Design
3.3.3Product Portfolio & The Boston Matrix
3.3.4Benefits & Risks of New Products
3.3.5Extension Strategies
3.3.6Price
3.3.7Pricing - Skimming & Penetration
3.3.8Competitive and Cost-Plus Pricing
3.3.9Market Mapping - Price vs Quality
3.3.10Place
3.3.11Manufacturer-Wholesalers-Retailers-Customers
3.3.12Manufacturer-Retailers-Customers
3.3.13Direct to Customers
3.3.14Promotional Methods
3.3.15Reasons for Promotion
3.3.16Advertising
3.3.17Advertisement - Product Placement
3.3.18Public Relations
3.3.19Sales Promotion
3.3.20Sponsorship
3.3.21Social Media
3.3.22Promotional Mix
3.3.23E-Commerce and M-Commerce
3.3.24Benefits & Drawbacks of E-Commerce and M-Commerce
3.3.25End of Topic Test - Marketing Mix
3.3.26Grade 9 - Marketing Mix
3.3.27Diagnostic Misconceptions - Decreasing Price
3.3.28Diagnostic Misconceptions - Advertise vs Promote
3.3.29Diagnostic Misconceptions - Social Media
3.3.30Marketing Strategy
3.3.31Entering Foreign Markets
3.4Legal Controls
4Operations Management
4.1Production of Goods & Services
4.2Cost, Scale of Production & Break-Even Analysis
4.3Achieving Quality Production
4.4Location Decisions
5Financial Information & Decisions
5.1Business Finance
5.2Cash Flow Forecast
5.3Profit & Loss
5.4Statement of Financial Position
6External Influences on Business Activity
6.1Economic Issues
6.2Business & the International Economy
6.3Business & the Environment
6.4Business & Ethical Issues
6.5Pressure Groups
Jump to other topics
1Understanding Business Activity
1.1Business Activity
1.2Classification of Businesses
1.3Enterprise, Business Growth & Size
1.3.1Business Aims
1.3.2Business Objectives
1.3.3Different Businesses Have Different Objectives
1.3.4Business Objectives Change Over Time
1.3.5End of Topic Test - Business Objectives
1.3.6Enterprise
1.3.7Risks
1.3.8Rewards
1.3.9Entrepreneur
1.3.10Role of the Entrepreneur
1.3.11Encouragement of Enterprise
1.3.12Business Plans
1.3.13Advantages & Disadvantages of a Business Plan
1.3.14The Main Parts of a Business Plan
1.3.15Methods of Measuring Business Size
1.3.16Business Expansion - Internal Expansion
1.3.17Advantages of External Expansion
1.3.18Disadvantages of External Expansions
1.3.19Small Businesses
1.3.20Reasons for Business Failure
1.4Types of Business Organisation
1.4.1Sole Traders
1.4.2Partnerships
1.4.3Limited Companies
1.4.4Private Limited Companies
1.4.5Public Limited Companies
1.4.6Unlimited vs Limited Liability
1.4.7Not For Profit
1.4.8Franchising
1.4.9End of Topic Test - Business Ownership
1.4.10Application Questions - Business Ownership
1.4.11Diagnostic Misconceptions - Company vs Business
2People in Business
2.1Human Resource Management (HRM)
2.2Organisation & Management
2.3Methods of Communication
3Marketing
3.1Marketing & the Market
3.2Market Research
3.3Marketing Mix
3.3.1The Product Life Cycle
3.3.2Product Design
3.3.3Product Portfolio & The Boston Matrix
3.3.4Benefits & Risks of New Products
3.3.5Extension Strategies
3.3.6Price
3.3.7Pricing - Skimming & Penetration
3.3.8Competitive and Cost-Plus Pricing
3.3.9Market Mapping - Price vs Quality
3.3.10Place
3.3.11Manufacturer-Wholesalers-Retailers-Customers
3.3.12Manufacturer-Retailers-Customers
3.3.13Direct to Customers
3.3.14Promotional Methods
3.3.15Reasons for Promotion
3.3.16Advertising
3.3.17Advertisement - Product Placement
3.3.18Public Relations
3.3.19Sales Promotion
3.3.20Sponsorship
3.3.21Social Media
3.3.22Promotional Mix
3.3.23E-Commerce and M-Commerce
3.3.24Benefits & Drawbacks of E-Commerce and M-Commerce
3.3.25End of Topic Test - Marketing Mix
3.3.26Grade 9 - Marketing Mix
3.3.27Diagnostic Misconceptions - Decreasing Price
3.3.28Diagnostic Misconceptions - Advertise vs Promote
3.3.29Diagnostic Misconceptions - Social Media
3.3.30Marketing Strategy
3.3.31Entering Foreign Markets
3.4Legal Controls
4Operations Management
4.1Production of Goods & Services
4.2Cost, Scale of Production & Break-Even Analysis
4.3Achieving Quality Production
4.4Location Decisions
5Financial Information & Decisions
5.1Business Finance
5.2Cash Flow Forecast
5.3Profit & Loss
5.4Statement of Financial Position
6External Influences on Business Activity
6.1Economic Issues
6.2Business & the International Economy
6.3Business & the Environment
6.4Business & Ethical Issues
6.5Pressure Groups
Unlock your full potential with Seneca Premium
Unlimited access to 10,000+ open-ended exam questions
Mini-mock exams based on your study history
Unlock 800+ premium courses & e-books