2.2.2
Business Functions & Definitions
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Business Functions and Definitions
A business is not just organised into a hierarchy. It is also organised according to the different functions (roles) of different parts of a business. E.g a business might have a sales division, a customer service team and a human resources team. Some key definitions are:

Functional areas
- There are four main functional areas in most businesses:
- Marketing – responsible for identifying customer needs, promoting products, and generating sales.
- Operations – responsible for producing goods or services efficiently.
- Human Resources (HR) – responsible for recruiting, training, and managing employees.
- Finance – responsible for managing the money, budgets, and financial planning of the business

Chain of command
- Chain of command refers to the line of communication from the top of the hierarchy all the way to the bottom.
- Directors are at the top, and operatives are at the bottom.
- A long chain of command is typical in a tall hierarchy.
- While a short chain of command is found in a flat hierarchy.

Span of control
- The span of control is the number of employees that a person in a position of power is responsible for.
- This number depends on the type of organisational structure at a business.
- A wide span of control means a manager oversees many employees, usually in a flat structure.
- A narrow span of control means a manager oversees fewer employees, usually in a tall structure.

Delayering
- Delayering is when an organisation decides to remove a layer in the hierarchy.
- Often, companies remove a layer of middle managers. This can reduce labour costs and shorten the chain of command.
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Delegation
- Delegation means giving responsibility for certain tasks or functions to someone lower down in the organisational hierarchy.
- A manager may delegate responsibility for part of a project to someone lower down the hierarchy.
- Effective delegation can improve motivation and efficiency by empowering employees and allowing managers to focus on higher-level decisions.
1Understanding Business Activity
1.1Business Activity
1.2Classification of Businesses
1.3Enterprise, Business Growth & Size
1.3.1Business Aims1.3.2Business Objectives1.3.3Different Businesses Have Different Objectives1.3.4Business Objectives Change Over Time1.3.5End of Topic Test - Business Objectives1.3.6Enterprise1.3.7Risks1.3.8Rewards1.3.9Entrepreneur1.3.10Role of the Entrepreneur1.3.11Encouragement of Enterprise1.3.12Business Plans1.3.13Advantages & Disadvantages of a Business Plan1.3.14The Main Parts of a Business Plan1.3.15Methods of Measuring Business Size1.3.16Business Expansion - Internal Expansion1.3.17Advantages of External Expansion1.3.18Disadvantages of External Expansions1.3.19Small Businesses1.3.20Reasons for Business Failure
1.4Types of Business Organisation
1.4.1Sole Traders1.4.2Partnerships1.4.3Limited Companies1.4.4Private Limited Companies1.4.5Public Limited Companies1.4.6Unlimited vs Limited Liability1.4.7Not For Profit1.4.8Franchising1.4.9End of Topic Test - Business Ownership1.4.10Application Questions - Business Ownership1.4.11Diagnostic Misconceptions - Company vs Business
2People in Business
2.1Human Resource Management (HRM)
2.2Organisation & Management
2.3Methods of Communication
3Marketing
3.1Marketing & the Market
3.2Market Research
3.3Marketing Mix
3.3.1The Product Life Cycle3.3.2Product Design3.3.3Product Portfolio & The Boston Matrix3.3.4Benefits & Risks of New Products3.3.5Extension Strategies3.3.6Price3.3.7Pricing - Skimming & Penetration3.3.8Competitive and Cost-Plus Pricing3.3.9Market Mapping - Price vs Quality3.3.10Place3.3.11Manufacturer-Wholesalers-Retailers-Customers3.3.12Manufacturer-Retailers-Customers3.3.13Direct to Customers3.3.14Promotional Methods3.3.15Reasons for Promotion3.3.16Advertising3.3.17Advertisement - Product Placement3.3.18Public Relations3.3.19Sales Promotion3.3.20Sponsorship3.3.21Social Media3.3.22Promotional Mix3.3.23E-Commerce and M-Commerce3.3.24Benefits & Drawbacks of E-Commerce and M-Commerce3.3.25End of Topic Test - Marketing Mix3.3.26Grade 9 - Marketing Mix3.3.27Diagnostic Misconceptions - Decreasing Price3.3.28Diagnostic Misconceptions - Advertise vs Promote3.3.29Diagnostic Misconceptions - Social Media3.3.30Marketing Strategy3.3.31Entering Foreign Markets
3.4Legal Controls
4Operations Management
4.1Production of Goods & Services
4.2Cost, Scale of Production & Break-Even Analysis
4.3Achieving Quality Production
4.4Location Decisions
5Financial Information & Decisions
5.1Business Finance
5.2Cash Flow Forecast
5.3Profit & Loss
5.4Statement of Financial Position
6External Influences on Business Activity
6.1Economic Issues
6.2Business & the International Economy
6.3Business & the Environment
6.4Business & Ethical Issues
6.5Pressure Groups
Jump to other topics
1Understanding Business Activity
1.1Business Activity
1.2Classification of Businesses
1.3Enterprise, Business Growth & Size
1.3.1Business Aims1.3.2Business Objectives1.3.3Different Businesses Have Different Objectives1.3.4Business Objectives Change Over Time1.3.5End of Topic Test - Business Objectives1.3.6Enterprise1.3.7Risks1.3.8Rewards1.3.9Entrepreneur1.3.10Role of the Entrepreneur1.3.11Encouragement of Enterprise1.3.12Business Plans1.3.13Advantages & Disadvantages of a Business Plan1.3.14The Main Parts of a Business Plan1.3.15Methods of Measuring Business Size1.3.16Business Expansion - Internal Expansion1.3.17Advantages of External Expansion1.3.18Disadvantages of External Expansions1.3.19Small Businesses1.3.20Reasons for Business Failure
1.4Types of Business Organisation
1.4.1Sole Traders1.4.2Partnerships1.4.3Limited Companies1.4.4Private Limited Companies1.4.5Public Limited Companies1.4.6Unlimited vs Limited Liability1.4.7Not For Profit1.4.8Franchising1.4.9End of Topic Test - Business Ownership1.4.10Application Questions - Business Ownership1.4.11Diagnostic Misconceptions - Company vs Business
2People in Business
2.1Human Resource Management (HRM)
2.2Organisation & Management
2.3Methods of Communication
3Marketing
3.1Marketing & the Market
3.2Market Research
3.3Marketing Mix
3.3.1The Product Life Cycle3.3.2Product Design3.3.3Product Portfolio & The Boston Matrix3.3.4Benefits & Risks of New Products3.3.5Extension Strategies3.3.6Price3.3.7Pricing - Skimming & Penetration3.3.8Competitive and Cost-Plus Pricing3.3.9Market Mapping - Price vs Quality3.3.10Place3.3.11Manufacturer-Wholesalers-Retailers-Customers3.3.12Manufacturer-Retailers-Customers3.3.13Direct to Customers3.3.14Promotional Methods3.3.15Reasons for Promotion3.3.16Advertising3.3.17Advertisement - Product Placement3.3.18Public Relations3.3.19Sales Promotion3.3.20Sponsorship3.3.21Social Media3.3.22Promotional Mix3.3.23E-Commerce and M-Commerce3.3.24Benefits & Drawbacks of E-Commerce and M-Commerce3.3.25End of Topic Test - Marketing Mix3.3.26Grade 9 - Marketing Mix3.3.27Diagnostic Misconceptions - Decreasing Price3.3.28Diagnostic Misconceptions - Advertise vs Promote3.3.29Diagnostic Misconceptions - Social Media3.3.30Marketing Strategy3.3.31Entering Foreign Markets
3.4Legal Controls
4Operations Management
4.1Production of Goods & Services
4.2Cost, Scale of Production & Break-Even Analysis
4.3Achieving Quality Production
4.4Location Decisions
5Financial Information & Decisions
5.1Business Finance
5.2Cash Flow Forecast
5.3Profit & Loss
5.4Statement of Financial Position
6External Influences on Business Activity
6.1Economic Issues
6.2Business & the International Economy
6.3Business & the Environment
6.4Business & Ethical Issues
6.5Pressure Groups
Practice questions on Business Functions & Definitions
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