3.3.11

Manufacturer-Wholesalers-Retailers-Customers

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Manufacturer-Wholesalers-Retailers-Customers

A business can distribute their product via wholesalers. Wholesalers sell products in bulk to a network of retailers and then retailers sell the products to customers.

Illustrative background for Large network of buyersIllustrative background for Large network of buyers ?? "content

Large network of buyers

  • Wholesalers already have a large network of buyers.
    • This lets a business reach a lot of customers quickly.
Illustrative background for Less interaction with customersIllustrative background for Less interaction with customers ?? "content

Less interaction with customers

  • A downside of using wholesalers is that the business will not have much personal interaction with customers.
    • This can lead to worse customer service.
Illustrative background for Profit sharingIllustrative background for Profit sharing ?? "content

Profit sharing

  • Another downside is that both wholesalers and retailers take a cut of the profit. This means that customers are likely to pay higher prices.
    • This may make the business less competitive on price.

Jump to other topics

1Understanding Business Activity

1.1Business Activity

1.2Classification of Businesses

1.3Enterprise, Business Growth & Size

1.4Types of Business Organisation

1.5Business Objectives & Stakeholder Objectives

2People in Business

3Marketing

3.1Marketing & the Market

3.2Market Research

3.3Marketing Mix

3.4Legal Controls

4Operations Management

5Financial Information & Decisions

6External Influences on Business Activity

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