Representation
Media Studies: Eduqas GCSE, topic 5.5.3
Intentions - Representation
The Intentions music video represents real women, their struggles, achievements and intentions to help others.
Representation of women (Positive)
- In the video, women are represented as strong, active and diverse – not objectified or sexualised.
- Shots of girls studying, creating art, dancing, travelling alone and helping others show women as independent and empowered.
- The video highlights women’s achievements and goals, placing them at the centre of the narrative.
Representation of women (challenging stereotypes)
- The wide shot of Bahri standing in the centre of a line of girls from the shelter represents women as powerful through solidarity.
- This visual positions women as a supportive community that uplifts each other.
- The representation challenges typical music-video stereotypes of women as passive or decorative.
Representation of women (stereotypes & insecurity)
- The opening scenes of Marcy doing her hair and makeup could reinforce stereotypes of young women being concerned with appearance.
- However, within the video’s context, these scenes also represent:
- Insecurities
- Self-image struggles
- The pressure many young women face in society
- The representation becomes more nuanced, focusing on self-confidence rather than vanity.
Representing social issues
- The video represents major social issues such as:
- Education – shown as a pathway to empowerment and independence
- Homelessness – represented through shots of Angela supporting homeless people in LA
- Community support – highlighted through scenes of women helping each other, mentoring younger girls and building stability together
- These issues position the women as active agents working to improve their lives and others.
Representation of the shelter community
- The shelter is represented as a temporary but safe and nurturing home for women and children in crisis.
- Although the representation acknowledges vulnerability, the narrative focuses on empowerment and progress rather than victimhood.
- The journey shown is one of resilience, independence and hope.
Representation of Bieber and Quavo
- Bieber and Quavo are represented as supportive, generous and caring figures.
- Their arrival at the shelter brings excitement, joy and emotional reactions from the crowd.
- Shots of the artists hugging the women and interacting with the community reinforce a positive, compassionate star image.
- The direct mode of address (Bieber singing to the camera) also positions them as emotionally connected to viewers.
Test yourself on Representation
How is Alexandria House mainly represented?
What is the main way women are represented in the 'Intentions' music video?