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Representation

Media Studies: Eduqas GCSE, topic 2.8.3

Representation

No Time to Die represents contemporary themes like masculinity, feminity, and race.

Masculinity

Masculinity

  • The representation of Bond’s masculinity is ambiguous.
  • Unlike other Bond posters, Bond has his back to the audience.
  • This connotes vulnerability and weakness.
  • Lyutsifer Safin is directly addressing the audience.
  • Safin is presented as the more dominant of the two males.
  • The scarring on Safin's face is a stereotypical trope of Hollywood villains.
  • This trope stereotypes scarring and disfigurement as evil.
LGBTQ+

LGBTQ+

  • Q is below Lyutsifer Safin on the poster.
  • Q is portrayed by Ben Winshaw.
  • In the Daniel Craig Bond films, Q is an LGBTQ+ character.
  • Q is the first LGBTQ+ character in a Bond film.
  • Q is a helper character working at MI5.
Diverse feminity

Diverse feminity

  • The representation of women on the poster is quite diverse.
  • Nomi and Paloma are both carrying weapons.
  • This represents the women having agency and being a dominant force.
  • Paloma and Madeleine Swann are the 'Bond girls' in No Time to Die.
  • Both 'bond girls' have more agency in No Time to Die compared to prior 'Bond girls'.
Feminity tropes

Feminity tropes

  • In No Time to Die, there are Hollywood tropes about women.
  • The three women on the poster are conventionally beautiful.
  • The women have no imperfections because of high-key lighting and make-up.
  • By applying Laura Mulvey’s male gaze theory, we can see Paloma is wearing a revealing dress.
  • The dress shows some of her cleavage.
  • The dress is objectifying.
Ethnicity and race

Ethnicity and race

  • Bond films include characters of different ethnicities, races, and nationalities.
  • Many of the representations of non-white, non-British characters are negative.
  • Lyutsifer Safin is the main villain in the film.
  • Nomi plays a fellow MI5 agent and takes the 007 mantle.
  • This is a positive representation.
  • A Japanese Noh mask is worn by the character in the middle left of the poster.
Setting

Setting

  • There are two distinct settings on the poster:
  • A European town/city.
  • An American bar.
  • The two settings create a juxtaposition of tradition and modernity.
  • The Bond franchise often explores this juxtaposition.
  • The settings are representative of the different lands that Bond traverses in the films.

Test yourself on Representation

  • What are the TWO settings on the poster?

  • Which character has a scarred face?

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