Narrative

Media Studies: Eduqas GCSE, topic 2.11.2

Narrative

The Guardian issue that was published on 18th January 2022 covers the accusations from Dominic Cummings to Boris Johnson.

Headline

Headline

  • The headline reads ‘Cummings accuses PM of lying over No 10 party’.
  • The headline presents a matter-of-fact and neutral tone.
  • Roland Barthes' semiotic theory breaks down the process of reading signs.
  • Following Roland Barthes' theory, the headline does not directly cover what the allegations are.
  • This entices the readers to pursue their coverage.
Splash

Splash

  • The splash is the lead story in a newspaper.
  • The language used in the splash has some elements of bias.
  • For example, part of the splash reads, ‘Johnson admitted’.
  • While there are statements from Boris Johnson, most of the statements are from Dominic Cummings.
  • The framing of the splash places Cummings’ allegations as having more prominence and Johnson ‘owning up’ to mistakes.
Cover lines

Cover lines

  • The cover line on the bottom left reads ‘UK sending anti-tank weapons to Ukraine’.
  • The reporting on this story is matter-of-fact.
  • The cover line on the bottom right reads ‘Inquiry launched into Mone over ‘VIP lane’ deal’.
  • Baroness Michelle Mone is a Conservative peer who was accused of profiting from a manufacturer she had referred to produce PPE.
  • This plays into The Guardian’s political allegiance, compounding mistrust of the Conservative Party.

Skylines

A skyline is a panel on the front page that tells the reader about the stories in the newspaper. Skylines entice the reader to read the paper.

G2

G2

  • The skyline of this newspaper is occupied by the supplement, G2.
  • G2 is a segment which appears in the newspaper.
  • G2 is on offer for readers who prefer ‘lighter’ news and articles over ‘hard-hitting’ political coverage.
Left-hand skyline

Left-hand skyline

  • The left-hand skyline reads ‘What we miss about working in the office’.
  • The skyline references the growing work-from-home initiatives after the Covid-19 pandemic.
  • The left-hand skyline presents The Guardian as being more ‘relatable’ to its audience.
  • The Guardian is not readily embracing change.
  • This is a common right-wing sentiment.
Right-hand skyline

Right-hand skyline

  • The right-hand skyline reads ‘A bottle of Warhol 75 please. When art and wine collide’.
  • This skyline references the visual artist, Andy Warhol.
  • Andy Warhol initiated the 'pop art' movement.
  • The right-hand skyline presents The Guardian as cultured and in tune with audience tastes.
  • The skyline suggests that those reading The Guardian are somewhat cultured themselves.

Test yourself on Narrative

  • What is the headline for The Guardian issue published on 18th January 2022?

  • Which artist does the right-hand skyline reference?

  • What does G2 offer to readers of The Guardian?

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