Media Language

Media Studies: Eduqas GCSE, topic 5.4.2

Superheroes - Media Language

'Superheroes' is a song from Stormzy's second album, Heavy is the Head. The animated music video premiered on September 9, 2020.

Narrative structure & conventions

Narrative structure & conventions

  • 'Superheroes' subverts music-video norms.
  • It does not use performance shots.
  • Instead, the entire video is narrative-based.
  • Stormzy acts as a mentor/hero, guiding the boy.
  • The narrative shows different characters discovering their gifts or superpowers.
  • The lyrics narrate the story, while the visuals include real people and cultural events from 2020.
Colour palette & symbolism

Colour palette & symbolism

  • The video uses soft pastel shades to create a positive, uplifting atmosphere.
  • Pink sky = hope, optimism
  • Gold glow on Stormzy and the boy = inner strength & courage
  • Colour is used deliberately to reinforce the empowering message of the song.
Iconography & black empowerment

Iconography & black empowerment

  • Empowering imagery
  • Protest imagery: Placards and raised fists
  • These are symbols closely linked to Black pride, power, and resistance.
  • Final message
  • Stormzy places the world in the boy’s hands.
  • This symbolises the potential of ‘young Black kings and queens’ to shape the future.
Costume & character design

Costume & character design

  • Stormzy wears a black outfit, symbolising:
  • Black identity
  • Strength
  • Empowerment
  • The boy wears an Adidas tracksuit, chosen to mirror styles in Stormzy’s Sounds of the Skeng video.
  • This adds authenticity and makes the character relatable to young audiences.
Propp & character roles

Propp & character roles

  • The “young Black kings and queens” can be read as heroes in Propp’s narrative theory.
  • Stormzy acts as both:
  • Helper (supports the boy)
  • Hero (rescues him mid-flight)
  • There is empowerment through narrative.
  • The structure encourages viewers to see themselves as capable, powerful, and connected to a wider community.

Test yourself on Media Language

  • What does the pink sky in the video symbolise?

  • What does the final image of Stormzy placing the world in the boy’s hands represent?

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