Language & Images
Media Studies: Eduqas GCSE, topic 2.10.3
Language and Images
The Sun uses language and images to connect with the readers and create viewpoints.
Boris Johnson
- Adjacent to the off-lead is a picture of Boris Johnson holding his thumbs up.
- Boris Johnson was a key figure in support of the Leave side of the EU referendum.
- The picture of Boris Johnson is paired with a cover line that announces the benefits of leaving the EU.
- This connotes that the audience should be optimistic.
Profile shots
- Next to the pull quotes from Gary Lineker and Kate Carraway, there are profile shots of the celebrities.
- This creates greater star appeal.
- This creates a more personal tone.
- The audience can more directly relate to the celebrities encouraging them to get vaccinated.
Big Ben
- The main image on the splash is Big Ben, symbolising national identity.
- This portrays The Sun’s nationalistic sentiments, uniting the public on a cultural level.
- A photoshopped syringe replaces the hands of Big Ben.
- This draws connotations that Britain has entered a 'final hour'.
- This is a crucial moment for the British public to join the fight against Covid.
- The image is cast in an iris shadow, suggesting a threat is encroaching on Britain.
'Jabs Army'
- In the bottom right of the splash, there is a puff in the shape of a heart for ‘Jabs Army’.
- Within the heart, there is the Union Jack.
- This creates connotations of nationalism.
- This presents The Sun’s campaign as one of compassion.
Test yourself on Language & Images
What is Boris Johnson doing in the picture adjacent to the off-lead?
Which celebrities have their profile shots featured in The Sun?
What is the main image on the splash?