GQ - Representation
Media Studies: Eduqas GCSE, topic 2.2.3
Representation
GQ represents itself as a magazine for men who have status and are a cut apart from others.
Successful and aspirational
- Raheem Sterling is presented as successful and aspirational.
- Sterling's success is connotated through his necklace, bracelet, and watch.
- These items appear on the upper half of Sterling's body in the absence of other clothing.
Masculine
- Raheem Sterling is shirtless, looking directly at the reader.
- This appeals to traditional expectations of men.
- GQ presents men as being successful, physically fit, and high-achievers.
- This representation is a de facto stereotype of what men should be.
- With his muscles on display, Sterling represents the current trend of spornosexual men in media.
- Sterling serves as a highly positive representation for young, black men.
Status
- GQ represents itself as a magazine for men who have status and are a cut apart from others.
- GQ magazine uses gold on the masthead and main cover line.
- The use of gold connotes wealth.
Progressive
- The top cover line reads 'Why it's finally OK to own a belt bag'.
- Belt bags are often seen as feminine.
- By offering approval, GQ is representing a metrosexual idea of masculinity.
- GQ represents itself as a more progressive force in the representation of men.
Test yourself on GQ - Representation
What colour is the masthead on the August 2019 issue of GQ?
What items connote Sterling's success on the cover of GQ?