Vogue - Representation
Media Studies: Eduqas GCSE, topic 2.1.4
Vogue Representation
On the cover of July 2021, Vogue represents an independent woman, a proud muslim, and an inspirational young person involved in activism.
Breaking historical barriers
- It is unusual to see a Muslim woman wearing a headscarf in a mainstream fashion magazine.
- Historically, Vogue and other magazines underrepresented Black and Asian women.
- Between 2002 and 2014, not one British Vogue cover featured an individual Black model – it has gotten better in recent years.
- Under Edward Enninful, Vogue had celebrated diversity in race, age, and size.
Political representation
- The issue published in July 2021 was when Western troops were leaving Afghanistan after 20 years.
- The Taliban were regaining control, and Malala spoke out about protecting women’s rights.
- Her caption “Activist” links to real-world events and her ongoing campaign for girls’ education.
- The cover does not show war or politics directly, but it still reflects global issues and Malala’s voice in them.
Ethnicity and religion
- Malala wears a red dupatta, a traditional Pashtun headscarf.
- She explains: "It’s a cultural symbol, not a sign of oppression."
- The red colour suggests joy, strength, and celebration in her culture.
- The styling (red scarf, lipstick, jewellery) shows a blend of tradition and modernity – she belongs to both worlds.
Gender
- Malala is represented as feminine yet powerful.
- The soft fabric and graceful pose suggest modesty and elegance.
- Her direct gaze and confident expression show strength and self-assurance.
- The cover combines both traditional femininity and modern independence.
- The caption “Survivor, Activist, Legend” constructs her as a heroic and inspirational woman.
Modern British identity
- Malala’s styling bridges her Pakistani heritage and British lifestyle.
- The mix of cultural symbols (scarf, makeup, jewellery) reflects multicultural Britain.
- This representation celebrates diversity and belonging rather than difference.
- Her global activism and Oxford education position her as a role model for young British readers.
Social and cultural representation
- The July 2021 cover of Vogue reflects wider social change in the fashion industry.
- Malala’s appearance helps redefine who can be a ‘Vogue woman’ – intelligent, powerful, and proud of her roots.
- Audiences can then expect greater diversity and inclusion in the media, as well as challenge traditional ideas about beauty and success.
Test yourself on Vogue - Representation
What made Vogue July 2021 cover unusual?
What does the colour red in Malala’s outfit symbolise in her culture?