Audience
Media Studies: Eduqas GCSE, topic 5.10.3
Online Media: Stormzy – Audience
Stormzy’s website is designed to create a sense of interaction and appeal directly to fans. It encourages active participation, not passive viewing.
Interaction & access
- The website gives people a direct connection with Stormzy.
- Audiences can:
- Receive SMS messages from Stormzy
- Feel more personally connected
- Experience a sense of direct communication
- This makes fans feel closer to him and more valued as supporters.
Fan incentives
- The website offers exclusivity:
- Exclusive products
- Special access for fans
- This increases loyalty and makes fans feel part of a select group.
Entertainment value
- Stormzy’s online media includes:
- Music videos
- Fun social media content
- This provides users with content for entertainment and enjoyment.
Criticism & commodification
- Not all audiences respond positively to Stormzy's online presence.
- Some users believe:
- The website is mainly used as a marketing tool
- Content is designed to increase profit
Two audience reactions
- Positive response:
- Entertainment
- Interaction
- Feeling valued
- Negative response:
- Commercial focus
- Too much emphasis on buying
- The effect of this is that audiences respond differently depending on how they view his intentions.
Test yourself on Audience
What is Stormzy’s website designed to encourage?
How does Stormzy’s website provide a direct connection?