Media Language
Media Studies: Eduqas GCSE, topic 5.2.3
Media Language
The 2019 music video for 'Good as Hell' is a narrative-concept video.
Multi-strand narrative
- The 'Good as Hell' music video has a multi-strand narrative.
- The multi-strand narrative focuses on three main, female characters.
- The female characters are struggling with various issues.
Lighting
- In the 'Good as Hell' music video, lighting is consciously used.
- The lighting in the opening sequences is more naturalistic and low-key than the later sequences.
Framing
- When Lizzo is first introduced, she is positioned at the front of the band.
- This connotes Lizzo's importance as the star persona.
- Lizzo's lyrics are central to encouraging the three characters.
- In the scene showing the interior of her bus, Lizzo is shown as 'being on the level' of 'normal' people.
Brand deals
- In the music video, there is a clear use of a brand deal.
- There is a brand deal with the bag of Cheetos in focus in the foreground of the frame.
- This brand deal could make Lizzo seem more 'normal'.
- This brand deal could also make Lizzo appear less 'genuine'.
- Accepting brand money could reduce Lizzo's star persona.
Colour
- The colours change throughout the course of the video.
- At the start of the video, colours and costumes are more muted.
- As the video progresses, colours and costumes become more saturated.
- The saturated colours connote bright outcomes.
Test yourself on Media Language
Which brand appears in the 'Good as Hell' music video?