Media Context & Industries
Media Studies: Eduqas GCSE, topic 5.10.4
Online Media: Stormzy – Media Contexts & Industries
Stormzy's values influence both the messages in his music and his online self-presentation
Equality & social causes context
- Stormzy’s music videos reflect:
- His belief in equal rights
- His support for Black communities
- His opposition to racial prejudice
- His music becomes a platform for political and cultural expression.
Social media context
- On social media, Stormzy:
- Is outspoken
- Challenges racism
- Shares views on equality
- The effect of this is that audiences see him as:
- Politically aware
- Socially responsible
- Using fame for change, not just entertainment
Media industry
- Stormzy’s online media also operates as:
- A business platform
- A marketing space
- A promotional tool
- His website promotes:
- Music
- Products
- Brand links
Collaboration & reach
- Stormzy has featured other artists in songs and appeared with musicians in shared images.
- This builds creative partnerships.
- These collaborations:
- Expands his audience
- Increases exposure
- Builds industry networks
Commodification
- Stormzy’s website also includes:
- Links to album releases
- Exclusive editions
- Supporting companies
- The website encourages spending while presenting content.
Brand partnerships
- Stormzy is linked to the brand 'Adidas'.
- This means that he is both:
- An artist
- A brand figure
- His image is useful for corporate promotion.