9.3.4

Managing Internationalisation

Test yourself

Managing International Business

The management and leadership of an international business are quite different from the management and leadership of a domestic, or local, business.

Illustrative background for Cultural differencesIllustrative background for Cultural differences ?? "content

Cultural differences

  • Cultural differences often influence the management of international businesses as trading may involve dealing with different cultures.
Illustrative background for Markets and customer demandsIllustrative background for Markets and customer demands ?? "content

Markets and customer demands

  • Markets and customer demands often influence the management of international businesses as trading may involve dealing with customers and markets which demand different products and services, or adapted products and services.

Jump to other topics

1What is Business?

2Managers, Leadership & Decision Making

3Decision Making to Improve Marketing Performance

4Decision Making to Improve Operational Performance

5Decision Making to Improve Financial Performance

6Improving Human Resource Performance

7Analysing the Strategic Position of a Business

8Choosing Strategic Direction

9How to Pursue Strategies

10Managing Strategic Change

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