9.3.2

Sourcing Resources & Entering Markets

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Sourcing Resources

A business may source its raw materials from overseas suppliers as these may be cheaper than raw materials bought from the home market.

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Off shoring

  • Off-shoring involves a business moving part of its production process to an overseas manufacturer.
  • Off-shoring has advantages and disadvantages for a business:
    • Off-shoring can reduce cost which allows a business to lower its selling price or increase profit.
    • Off-shoring can lead to quality problems if overseas producers do not uphold the same quality standards as the business which outsources.
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Reshoring

  • Re-shoring involves a business bringing its production processes back to the original country.
  • Re-shoring has advantages and disadvantages for a business:
    • Re-shoring can increase cost which means a business may need to increase its selling price or accept reduced profit.
    • Re-shoring can increase quality as production can be monitored more closely which can build a business’ reputation.

Entering International Markets

Businesses can enter markets in different ways.

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Multinational organisations

  • Businesses can target overseas markets by becoming a multinational organisation.
  • A multinational organisation is a business which has production facilities in more than one country.
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Influences on the decision to enter an international market

  • The importance of quality may affect a business’s decision when deciding whether to produce in an overseas market.
  • The importance of cost reduction may affect a business’s decision when deciding whether to produce in an overseas market.

Jump to other topics

1What is Business?

2Managers, Leadership & Decision Making

3Decision Making to Improve Marketing Performance

4Decision Making to Improve Operational Performance

5Decision Making to Improve Financial Performance

6Improving Human Resource Performance

7Analysing the Strategic Position of a Business

8Choosing Strategic Direction

9How to Pursue Strategies

10Managing Strategic Change

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