6.2.1
Analysing Human Resource Performance
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Labour Turnover Rates
Human resources managers need to analyse data to understand their employees’ performance. Human resources managers use calculations to analyse data about labour turnover, retention, productivity, and costs.

Labour turnover
- Labour turnover refers to the percentage of staff that leaves the business per year. Retention refers to the percentage of staff that stays at the business per year.

Calculating labour turnover
- Labour turnover is expressed as a percentage. It is calculated using the following formula:
- Labour turnover = (Total number of staff leaving ÷ Average number of total staff) × 100
- To calculate the average number of total staff, use the following formula:
- Average number of total staff = (Number of staff at the beginning of the year + Number of staff at the end of the year) ÷ 2

Example of calculating labour turnover
- For example, in January 2017 a business employs 100 staff and in December 2017 the business employs 90 staff. During the year, 10 of these staff left.
- Total number of staff leaving the business is 10.
- The average number of employees throughout this time is calculated by adding the number of staff at the beginning of the year with the number of staff at the end of the year and dividing by two. 100 employees at the beginning of the year plus 90 employees at the end of the year equals 190 employees, divided by 2, equals an average of 95 employees.
- Therefore, 10 staff leaving divided by 95 average staff multiplied by 100 gives 10.53% labour turnover. 10.53% of the business’ staff left during the period of one year.

Labour turnover percentage
- The higher the labour turnover percentage, the higher the number of staff leaving during the period calculated. This could be because:
- If competitors offer higher wages and salaries, employees may leave.
- If employees are demotivated, they may leave.

Advantages and disadvantages of staff turnover rates
- Low staff turnover means that experienced employees remain within the business.
- Low staff turnover means that training and recruitment costs are low as there are fewer vacancies to be filled.
- Low staff turnover means that there are fewer opportunities for the business to recruit new talent, skills, and ideas.
Retention Rates
When labour turnover is high, the number of employees leaving the business is high, which means that retention, the number of employees choosing to stay at the business, is low.

Calculating retention rates
- Retention rates are expressed as a percentage. They are calculated using the following formula:
- Retention rates = (Total number of staff who worked at a business for the whole period of time ÷ Total number of staff at the beginning of the period of time) × 100

Example of calculating retention rates
- For example, in December 2016, a business employs 90 staff. During the year, 15 of these staff left.
- Total number of staff leaving the business is 15.
- Total staff at the end of the year = 75.
- Total staff at the start of the year = 90.
- Staff at the end of the year ÷ staff at start of the year = 0.833.
- 0.833 X 100 = 83.33%.
- A retention rate of 83.33% shows that the business retained 83.33% of its staff during the time period.

Causes of high retention rates
- High retention rates could be because the business pays a higher salary or wage than its competitors.
- High retention rates could be because employees are motivated, empowered and valued.
1What is Business?
1.1Nature & Purpose of Business
1.2Different Business Forms
1.3Businesses Operate Within an External Environment
2Managers, Leadership & Decision Making
2.1Management, Leadership & Decision Making
2.2Management Decision Making
2.3Role & Importance of Stakeholders
3Marketing Management
3.1Setting Marketing Objectives
3.2Understanding Markets & Customers
3.3Segmentation, Targeting, Positioning
3.4Using the Marketing Mix
3.4.1Marketing Mix3.4.2Pricing Decisions & Price Skimming3.4.3Pricing Decisions & Price Penetration3.4.4Promotional Decisions3.4.5Promotional Decisions 23.4.6Promotional Decisions 33.4.7Distribution Decisions3.4.8Distribution Decisions 23.4.9Social Media & Influencers3.4.10Digital Marketing3.4.11Evaluating Digital Marketing3.4.12A-A* (AO3/4) - The Marketing Mix & Promotion3.4.13A-A* (AO3/4) - Pricing & Competition
4Operational Management
4.1Setting Operational Objectives
4.2Analysing Operational Performance
4.3Increasing Efficiency & Productivity
4.4Improving Quality
4.5Managing Inventory & Supply Chains
4.6Business & The External Environment
5Financial Management
5.1Setting Financial Objectives
5.2Analysing Financial Performance
5.3Sources of Finance
5.4Improving Cash Flow & Profits
6Human Resource Management
6.1Setting Human Resource Objectives
6.2Analysing Human Resource Performance
6.3Improving Org Design & Human Resource Flow
6.4Improving Motivation & Engagement
6.5Improving Employer-Employee Relations
7Strategic Position of a Business (A Level Only)
7.1Mission, Objectives, Strategy
7.2Financial Ratio Analysis
7.3Assessing Overall Performance
7.4Assessing Political & Legal Change
7.5Assessing Economic Change
7.6Assessing Social & Technological Change
7.7The Competitive Environment
7.8Investment Appraisal
8Choosing Strategic Direction (A Level Only)
8.1Markets to Compete & Products to Offer
8.2How to Compete
9Pursuing Strategies (A Level Only)
9.1Assessing a Change in Scale
9.2Assessing Innovation
9.3Globalisation & Internationalisation
9.4Greater Use of Digital Technology
10Managing Strategic Change
10.1Managing Change
10.2Managing Organisational Culture
10.3Managing Strategic Implementation
10.4Problems with Strategy & Why They Fail
Jump to other topics
1What is Business?
1.1Nature & Purpose of Business
1.2Different Business Forms
1.3Businesses Operate Within an External Environment
2Managers, Leadership & Decision Making
2.1Management, Leadership & Decision Making
2.2Management Decision Making
2.3Role & Importance of Stakeholders
3Marketing Management
3.1Setting Marketing Objectives
3.2Understanding Markets & Customers
3.3Segmentation, Targeting, Positioning
3.4Using the Marketing Mix
3.4.1Marketing Mix3.4.2Pricing Decisions & Price Skimming3.4.3Pricing Decisions & Price Penetration3.4.4Promotional Decisions3.4.5Promotional Decisions 23.4.6Promotional Decisions 33.4.7Distribution Decisions3.4.8Distribution Decisions 23.4.9Social Media & Influencers3.4.10Digital Marketing3.4.11Evaluating Digital Marketing3.4.12A-A* (AO3/4) - The Marketing Mix & Promotion3.4.13A-A* (AO3/4) - Pricing & Competition
4Operational Management
4.1Setting Operational Objectives
4.2Analysing Operational Performance
4.3Increasing Efficiency & Productivity
4.4Improving Quality
4.5Managing Inventory & Supply Chains
4.6Business & The External Environment
5Financial Management
5.1Setting Financial Objectives
5.2Analysing Financial Performance
5.3Sources of Finance
5.4Improving Cash Flow & Profits
6Human Resource Management
6.1Setting Human Resource Objectives
6.2Analysing Human Resource Performance
6.3Improving Org Design & Human Resource Flow
6.4Improving Motivation & Engagement
6.5Improving Employer-Employee Relations
7Strategic Position of a Business (A Level Only)
7.1Mission, Objectives, Strategy
7.2Financial Ratio Analysis
7.3Assessing Overall Performance
7.4Assessing Political & Legal Change
7.5Assessing Economic Change
7.6Assessing Social & Technological Change
7.7The Competitive Environment
7.8Investment Appraisal
8Choosing Strategic Direction (A Level Only)
8.1Markets to Compete & Products to Offer
8.2How to Compete
9Pursuing Strategies (A Level Only)
9.1Assessing a Change in Scale
9.2Assessing Innovation
9.3Globalisation & Internationalisation
9.4Greater Use of Digital Technology
10Managing Strategic Change
10.1Managing Change
10.2Managing Organisational Culture
10.3Managing Strategic Implementation
10.4Problems with Strategy & Why They Fail
Practice questions on Analysing Human Resource Performance
Can you answer these? Test yourself with free interactive practice on Seneca — used by over 10 million students.
- 1Which of the following is the formula for labour turnover?Multiple choice
- 2
- 3
- 4State two reasons why retention rates are high:Fill in the list
- 5
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