Assessing Use of Digital Technology

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Digital Technology

Digital technologies refer to the use of digital platforms or resources to support the business.

E-commerce

E-commerce is an example of digital technology which allows the business to use online platforms to sell goods and services through the internet.

Data mining

Data mining is an example of digital technology which allows businesses to gather data and use this to look for trends and patterns.

Big data

Big data is an example of digital technology which allows businesses to collect and combine data from many different sources.

Enterprise resource planning

Enterprise resource planning (ERP) is a digital technology which allows businesses to use central software to control many different activities of the business including stock management, sales data, and production systems.

What is Business?

1.1

Understanding the Nature of Business

1.1.1Why Businesses Exist 1.1.2Business Aims & Objectives 1.1.3Revenue & Costs 1.1.4A-A* (AO3/4) - Cost Leadership 1.1.5Profit 1.1.6End of Topic Test - The Nature of Business

1.2

Understanding Different Business Forms

1.2.1Sole Traders 1.2.2Limited Liability 1.2.3Non-Profit 1.2.4Franchising 1.2.5A-A* (AO3/4) - Franchising at Blockbuster 1.2.6Key Business Terms 1.2.7Shareholders 1.2.8End of Topic Test - Different Businesses

1.3

External Environments

1.3.1External Environments

Managers, Leadership & Decision Making

2.1

Understanding Management

2.1.1Managers 2.1.2Management Theories 2.1.3End of Topic Test - Management

2.2

Understanding Management Decision Making

2.2.1Scientific Decision Making 2.2.2Intuition Decision Making 2.2.3Influences on Decision Making 2.2.4A-A* (AO3/4) - Taylorism & Jack Welch 2.2.5End of Topic Test - Management Decisions

2.3

Understanding Stakeholders

2.3.1Stakeholders

Decision Making to Improve Marketing Performance

3.1

Decision Making to Improve Marketing Performance

3.1.1Setting Marketing Objectives

3.2

Understanding Markets & Customers

3.2.1Market Calculations 3.2.2Market Research 3.2.3Market Mapping 3.2.4Methods of Market Research 3.2.5Interpreting PED & YED

3.3

Market Segmentation, Targeting & Positioning

3.3.1Segmentation 3.3.2Niche & Mass Markets

3.4

Marketing Mix

3.4.1Marketing Mix 3.4.2Product Decisions 3.4.3Pricing Decisions & Price Skimming 3.4.4Pricing Decisions & Price Penetration 3.4.5A-A* (AO3/4) - Pricing & Competition 3.4.6Promotional Decisions 3.4.7Promotional Decisions 2 3.4.8Promotional Decisions 3 3.4.9Distribution Decisions 3.4.10Distribution Decisions 2 3.4.11Digital Marketing 3.4.12Evaluating Digital Marketing 3.4.13A-A* (AO3/4) - The Marketing Mix & Promotion

Decision Making to Improve Operational Performance

4.1

Setting Operational Objectives

4.1.1Setting Operational Objectives

4.2

Analysing Operational Performance

4.2.1Operations Data 4.2.2A-A* (AO3/4) - The Problem with Operations Data

4.3

Increasing Efficiency & Productivity

4.3.1Capacity 4.3.2Productivity & Efficiency 4.3.3Technology & Efficiency

4.4

Improving Quality

4.4.1Importance of Quality 4.4.2Measuring & Identifying Quality 4.4.3Total Quality Management 4.4.4Evaluating Total Quality Management 4.4.5A-A* (AO3/4) - Toyota Production System

4.5

Managing Inventory & Supply Chains

4.5.1Improving the Supply Chain 4.5.2Inventory 4.5.3Outsourcing

Decision Making to Improve Financial Performance

5.1

Financial Objectives

5.1.1Setting Financial Objectives 5.1.2Influences on Financial Objectives

5.2

Analysing Financial Performance

5.2.1Cash-Flow & Budgets 5.2.2Break-Even & Profitability Analysis

5.3

Sources of Finance

5.3.1Internal Sources of Finance 5.3.2External Sources of Finance 5.3.3Factors for Financing 5.3.4A/A* (AO3/4) - Debt

5.4

Improving Cash Flow & Profit

5.4.1Improving Cash Flow & Profits

Improving Human Resource Performance

6.1

Human Resource Objectives

6.1.1Setting Human Resource Objectives 6.1.2Human Resource Management

6.2

Analysing Human Resource Performance

6.2.1Analysing Human Resource Performance 6.2.2Analysing Human Resource Performance 2 6.2.3Analysing Human Resource Performance 3

6.3

Improving Organisational Design

6.3.1Job Design 6.3.2Organisational Design 6.3.3Human Resource Flow 6.3.4A-A* (AO3/4) - Amazon & Netflix Org Design

6.4

Improving Motivation & Engagement

6.4.1Motivating & Engaging Employees 6.4.2Taylor's Theory 6.4.3Maslow's Theory 6.4.4Herzberg's Theory 6.4.5Different Incentives 6.4.6Evaluating Incentives

6.5

Improving Employer-Employee Relations

6.5.1Improving Employer-Employee Relations 6.5.2A-A* (AO3/4) - The Winter of Discontent

Analysing the Strategic Position of a Business

7.1

Mission, Corporate Objectives, Strategy

7.1.1Business Mission & Corporate Objective 7.1.2Mission, Corporate Objectives & Strategy 7.1.3SWOT Analysis 7.1.4A-A* (AO3/4) - SWOT Analysis

7.2

Financial Ratio Analysis

7.2.1Financial Ratios

7.3

Overall Performance

7.3.1Non-Financial Data 7.3.2Core Competences 7.3.3Assessing Business Performance 7.3.4A-A* (AO3/4) - Assessing Financial Performance

7.4

Political & Legal Change

7.4.1Political & Legal Change

7.5

Economic Change

7.5.1Economic Environment 7.5.2Business Considerations from Globalisation 7.5.3A-A* (AO3/4) - Interest Rates in the UK

7.6

Social & Technological Environment

7.6.1Social & Technological Environment 7.6.2Lifestyle & Technological Environment 7.6.3Corporate Social Responsibility

7.7

Competitive Environment

7.7.1Porter's Five Forces 7.7.2A-A* (AO3/4) - The 5 Forces

7.8

Investment Appraisal

7.8.1Investment Appraisal

Choosing Strategic Direction

8.1

Choosing Areas of Competition

8.1.1Choosing Areas of Competition 8.1.2A-A* (AO3/4) - Diversification

8.2

Choosing How to Compete

8.2.1Choosing How to Compete

How to Pursue Strategies

9.1

Change in Scale

9.1.1Growth & Retrenchment 9.1.2Challenges of Growth 9.1.3A-A* (AO3/4) - Diseconomies of Scale

9.2

Assessing Innovation

9.2.1Assessing Innovation

9.3

Assessing Internationalisation

9.3.1Internationalisation 9.3.2Sourcing Resources & Entering Markets 9.3.3A-A* (AO3/4) - Internationalisation in Guatemala 9.3.4Managing Internationalisation 9.3.5Impact of Internationalisation

9.4

Digital Technology

9.4.1Assessing Use of Digital Technology 9.4.2Impact of Digital Technology

Managing Strategic Change

10.1

Managing Change

10.1.1Managing Change

10.2

Managing Organisational Culture

10.2.1Managing Organisational Culture 10.2.2Organisational Structures

10.3

Managing Strategic Implementation

10.3.1Managing Strategic Implementation

10.4

Problems with Strategy

10.4.1Problems with Strategy 10.4.2A-A* (AO3/4) - Divorce of Ownership from Control

Jump to other topics

What is Business?

1.1

Understanding the Nature of Business

1.1.1Why Businesses Exist 1.1.2Business Aims & Objectives 1.1.3Revenue & Costs 1.1.4A-A* (AO3/4) - Cost Leadership 1.1.5Profit 1.1.6End of Topic Test - The Nature of Business

1.2

Understanding Different Business Forms

1.3

External Environments

1.3.1External Environments

Managers, Leadership & Decision Making

2.1

Understanding Management

2.1.1Managers 2.1.2Management Theories 2.1.3End of Topic Test - Management

2.2

Understanding Management Decision Making

2.2.1Scientific Decision Making 2.2.2Intuition Decision Making 2.2.3Influences on Decision Making 2.2.4A-A* (AO3/4) - Taylorism & Jack Welch 2.2.5End of Topic Test - Management Decisions

2.3

Understanding Stakeholders

2.3.1Stakeholders

Decision Making to Improve Marketing Performance

3.1

Decision Making to Improve Marketing Performance

3.1.1Setting Marketing Objectives

3.2

Understanding Markets & Customers

3.2.1Market Calculations 3.2.2Market Research 3.2.3Market Mapping 3.2.4Methods of Market Research 3.2.5Interpreting PED & YED

3.3

Market Segmentation, Targeting & Positioning

3.3.1Segmentation 3.3.2Niche & Mass Markets

3.4

Marketing Mix

Decision Making to Improve Operational Performance

4.1

Setting Operational Objectives

4.1.1Setting Operational Objectives

4.2

Analysing Operational Performance

4.2.1Operations Data 4.2.2A-A* (AO3/4) - The Problem with Operations Data

4.3

Increasing Efficiency & Productivity

4.3.1Capacity 4.3.2Productivity & Efficiency 4.3.3Technology & Efficiency

4.4

Improving Quality

4.4.1Importance of Quality 4.4.2Measuring & Identifying Quality 4.4.3Total Quality Management 4.4.4Evaluating Total Quality Management 4.4.5A-A* (AO3/4) - Toyota Production System

4.5

Managing Inventory & Supply Chains

4.5.1Improving the Supply Chain 4.5.2Inventory 4.5.3Outsourcing

Decision Making to Improve Financial Performance

5.1

Financial Objectives

5.1.1Setting Financial Objectives 5.1.2Influences on Financial Objectives

5.2

Analysing Financial Performance

5.2.1Cash-Flow & Budgets 5.2.2Break-Even & Profitability Analysis

5.3

Sources of Finance

5.3.1Internal Sources of Finance 5.3.2External Sources of Finance 5.3.3Factors for Financing 5.3.4A/A* (AO3/4) - Debt

5.4

Improving Cash Flow & Profit

5.4.1Improving Cash Flow & Profits

Improving Human Resource Performance

6.1

Human Resource Objectives

6.1.1Setting Human Resource Objectives 6.1.2Human Resource Management

6.2

Analysing Human Resource Performance

6.2.1Analysing Human Resource Performance 6.2.2Analysing Human Resource Performance 2 6.2.3Analysing Human Resource Performance 3

6.3

Improving Organisational Design

6.3.1Job Design 6.3.2Organisational Design 6.3.3Human Resource Flow 6.3.4A-A* (AO3/4) - Amazon & Netflix Org Design

6.4

Improving Motivation & Engagement

6.4.1Motivating & Engaging Employees 6.4.2Taylor's Theory 6.4.3Maslow's Theory 6.4.4Herzberg's Theory 6.4.5Different Incentives 6.4.6Evaluating Incentives

6.5

Improving Employer-Employee Relations

6.5.1Improving Employer-Employee Relations 6.5.2A-A* (AO3/4) - The Winter of Discontent

Analysing the Strategic Position of a Business

7.1

Mission, Corporate Objectives, Strategy

7.1.1Business Mission & Corporate Objective 7.1.2Mission, Corporate Objectives & Strategy 7.1.3SWOT Analysis 7.1.4A-A* (AO3/4) - SWOT Analysis

7.2

Financial Ratio Analysis

7.2.1Financial Ratios

7.3

Overall Performance

7.3.1Non-Financial Data 7.3.2Core Competences 7.3.3Assessing Business Performance 7.3.4A-A* (AO3/4) - Assessing Financial Performance

7.4

Political & Legal Change

7.4.1Political & Legal Change

7.5

Economic Change

7.5.1Economic Environment 7.5.2Business Considerations from Globalisation 7.5.3A-A* (AO3/4) - Interest Rates in the UK

7.6

Social & Technological Environment

7.6.1Social & Technological Environment 7.6.2Lifestyle & Technological Environment 7.6.3Corporate Social Responsibility

7.7

Competitive Environment

7.7.1Porter's Five Forces 7.7.2A-A* (AO3/4) - The 5 Forces

7.8

Investment Appraisal

7.8.1Investment Appraisal

Choosing Strategic Direction

8.1

Choosing Areas of Competition

8.1.1Choosing Areas of Competition 8.1.2A-A* (AO3/4) - Diversification

8.2

Choosing How to Compete

8.2.1Choosing How to Compete

How to Pursue Strategies

9.1

Change in Scale

9.1.1Growth & Retrenchment 9.1.2Challenges of Growth 9.1.3A-A* (AO3/4) - Diseconomies of Scale

9.2

Assessing Innovation

9.2.1Assessing Innovation

9.3

Assessing Internationalisation

9.3.1Internationalisation 9.3.2Sourcing Resources & Entering Markets 9.3.3A-A* (AO3/4) - Internationalisation in Guatemala 9.3.4Managing Internationalisation 9.3.5Impact of Internationalisation

9.4

Digital Technology

9.4.1Assessing Use of Digital Technology 9.4.2Impact of Digital Technology

Managing Strategic Change

10.1

Managing Change

10.1.1Managing Change

10.2

Managing Organisational Culture

10.2.1Managing Organisational Culture 10.2.2Organisational Structures

10.3

Managing Strategic Implementation

10.3.1Managing Strategic Implementation

10.4

Problems with Strategy

10.4.1Problems with Strategy 10.4.2A-A* (AO3/4) - Divorce of Ownership from Control

Practice questions on Assessing Use of Digital Technology

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1
_A technology which allows businesses to gather data and use this to look for trends and patterns_. <br><br> Which of the following terms does this describe?Multiple choice

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Impact of Internationalisation

Impact of Digital Technology