5.2.2

Break-Even & Profitability Analysis

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Break-Even Analysis

Businesses can use breakeven analysis to predict the level of output at which total costs and total revenues will be the same.

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Contribution per unit

  • Contribution per unit is the amount of revenue which contributes to covering a business' fixed costs after the variable cost per unit has been taken away from revenue per unit.
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Calculating contribution per unit

  • Contribution per unit is calculated as the selling price per unit – variable costs per unit.
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Total contribution

  • Total contribution is the amount of revenue from the sale of all products which contributes to fixed costs once total variable costs have been taken away.
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Calculating total contribution

  • Total contribution is calculated as total revenue – total variable costs.

Profitability Analysis

Businesses can analyse their profitability using gross profit, operating profit, and profit for the year objectives.

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Gross profit

  • Gross profit targets involve the amount of profit remaining once direct costs (cost of sales) have been paid by the business.
    • Gross profit margin = (gross profit ÷ sales revenue) × 100
  • For example, a supermarket may use gross profit margin targets to compare performance across years. A decrease in gross profit margins may lead the supermarket to focus on reducing the supermarket's cost of sales.
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Operating profit

  • Operating profit targets involve the amount of profit remaining once direct costs (cost of sales) and indirect costs (expenses) have been paid by the business.
    • Operating profit margin = (operating profit ÷ sales revenue) × 100
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Profit for the year

  • A profit for the year target involves the amount of profit remaining once all costs and financing fees have been considered.
    • Profit for the year margin = (profit for the year ÷ sales revenue) × 100

Jump to other topics

1What is Business?

2Managers, Leadership & Decision Making

3Decision Making to Improve Marketing Performance

4Decision Making to Improve Operational Performance

5Decision Making to Improve Financial Performance

6Improving Human Resource Performance

7Analysing the Strategic Position of a Business

8Choosing Strategic Direction

9How to Pursue Strategies

10Managing Strategic Change

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