7.8.1

Investment Appraisal

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Investment Appraisal

Investment appraisal refers to the process of appraising or working out, whether an investment is likely to meet the business’ project objectives.

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Use of investment appraisals

  • Investment appraisal allows a business to work out whether an investment is profitable enough, or whether it pays back quickly enough.
  • Investment appraisal also allows a business to compare one project with another project and decide which project is the most suitable for the business’ needs.
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Risk of investment

  • Investments carry risk for businesses as all investments require a financial commitment.
  • Investments involve taking risks in the hope of a possible reward, or profit.
  • Investment appraisal allows businesses to decide whether any potential return is worth the risk associated with an investment.
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Information for investment appraisals

  • Businesses need to gather as much information as possible about any investments they are considering.
  • Investment appraisal includes three techniques which provide a business with different information about any potential investment:
    • Net Present Value.
    • Average Rate of Return.
    • Payback.
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Net Present Value

  • Net Present Value is expressed using a real value in pounds and pence.
  • A negative NPV suggests that a project will not make a business any money whereas a positive NPV suggests that a project will produce a return for the business.
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Average Rate of Return

  • Average Rate of Return is expressed as a percentage and is calculated using:
    • (Average net return ÷ investment) × 100
  • The higher the ARR percentage, the higher the project return in comparison to the original investment.
  • The ARR can be used to compare the project with other projects, including investing the money in a bank account and accruing interest.
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Payback

  • Payback is expressed as a period of time. It is the amount of time for cash flow to be equal to the initial cost of a project.
  • The shorter the payback, the quicker the business recovers its original investment.
  • The payback period can be used to compare the project with other projects and businesses with liquidity concerns may choose a project with the quickest payback.

Jump to other topics

1What is Business?

2Managers, Leadership & Decision Making

3Decision Making to Improve Marketing Performance

4Decision Making to Improve Operational Performance

5Decision Making to Improve Financial Performance

6Improving Human Resource Performance

7Analysing the Strategic Position of a Business

8Choosing Strategic Direction

9How to Pursue Strategies

10Managing Strategic Change

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