5.4.1

Improving Cash Flow & Profits

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Improving Cash Flow and Profit

Business may decide to focus on improving profit and profitability as part of their aims and objectives.

Objectives

Objectives

  • Profit and profitability can be increased by reducing expenditure on fixed and variable costs.
  • Profit and profitability can be increased by increasing the selling price per item.
  • For example, in 2015, Morrisons delayered its structure by removing department supervisors which reduced costs to increase profitability.
Challenges of improving profitability

Challenges of improving profitability

  • Trying to reduce expenditure on fixed and variable costs can reduce quality which may reduce sales and therefore also reduce revenue.
  • Increasing the selling price can deter customers from purchasing products which can decrease sales volume and market share.
Challenges of improving cash flow

Challenges of improving cash flow

  • Removing or reducing trade credit periods for customers can reduce customer satisfaction which may reduce sales volume and market share.
  • Asking suppliers to increase trade credit periods can create tension between the business and its suppliers which may result in poorer relationships and reduced dependability.
  • For example, a sofa store wishing to improve its cash-flow may tell customers that they need to pay within 6 months instead of 12 months and this may reduce customer satisfaction leading to customers shopping elsewhere.
Jump to other topics
1

What is Business?

2

Managers, Leadership & Decision Making

3

Decision Making to Improve Marketing Performance

4

Decision Making to Improve Operational Performance

5

Decision Making to Improve Financial Performance

6

Improving Human Resource Performance

7

Analysing the Strategic Position of a Business

8

Choosing Strategic Direction

9

How to Pursue Strategies

10

Managing Strategic Change

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