5.4.1

Improving Cash Flow & Profits

Test yourself

Improving Cash Flow and Profit

Business may decide to focus on improving profit and profitability as part of their aims and objectives.

Illustrative background for ObjectivesIllustrative background for Objectives ?? "content

Objectives

  • Profit and profitability can be increased by reducing expenditure on fixed and variable costs.
  • Profit and profitability can be increased by increasing the selling price per item.
  • For example, in 2015, Morrisons delayered its structure by removing department supervisors which reduced costs to increase profitability.
Illustrative background for Challenges of improving profitabilityIllustrative background for Challenges of improving profitability ?? "content

Challenges of improving profitability

  • Trying to reduce expenditure on fixed and variable costs can reduce quality which may reduce sales and therefore also reduce revenue.
  • Increasing the selling price can deter customers from purchasing products which can decrease sales volume and market share.
Illustrative background for Challenges of improving cash flowIllustrative background for Challenges of improving cash flow ?? "content

Challenges of improving cash flow

  • Removing or reducing trade credit periods for customers can reduce customer satisfaction which may reduce sales volume and market share.
  • Asking suppliers to increase trade credit periods can create tension between the business and its suppliers which may result in poorer relationships and reduced dependability.
  • For example, a sofa store wishing to improve its cash-flow may tell customers that they need to pay within 6 months instead of 12 months and this may reduce customer satisfaction leading to customers shopping elsewhere.

Jump to other topics

1What is Business?

2Managers, Leadership & Decision Making

3Decision Making to Improve Marketing Performance

4Decision Making to Improve Operational Performance

5Decision Making to Improve Financial Performance

6Improving Human Resource Performance

7Analysing the Strategic Position of a Business

8Choosing Strategic Direction

9How to Pursue Strategies

10Managing Strategic Change

Go student ad image

Unlock your full potential with GoStudent tutoring

  • Affordable 1:1 tutoring from the comfort of your home

  • Tutors are matched to your specific learning needs

  • 30+ school subjects covered

Book a free trial lesson