5.4.1
Improving Cash Flow & Profits
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Improving Cash Flow and Profit
Business may decide to focus on improving profit and profitability as part of their aims and objectives.

Objectives
- Profit and profitability can be increased by reducing expenditure on fixed and variable costs.
- Profit and profitability can be increased by increasing the selling price per item.
- For example, in 2015, Morrisons delayered its structure by removing department supervisors which reduced costs to increase profitability.

Challenges of improving profitability
- Trying to reduce expenditure on fixed and variable costs can reduce quality which may reduce sales and therefore also reduce revenue.
- Increasing the selling price can deter customers from purchasing products which can decrease sales volume and market share.

Challenges of improving cash flow
- Removing or reducing trade credit periods for customers can reduce customer satisfaction which may reduce sales volume and market share.
- Asking suppliers to increase trade credit periods can create tension between the business and its suppliers which may result in poorer relationships.
- For example, a sofa store wishing to improve its cash-flow may tell customers that they need to pay within 6 months instead of 12 months and this may reduce customer satisfaction leading to customers shopping elsewhere.
1What is Business?
1.1Nature & Purpose of Business
1.2Different Business Forms
1.3Businesses Operate Within an External Environment
2Managers, Leadership & Decision Making
2.1Management, Leadership & Decision Making
2.2Management Decision Making
2.3Role & Importance of Stakeholders
3Marketing Management
3.1Setting Marketing Objectives
3.2Understanding Markets & Customers
3.3Segmentation, Targeting, Positioning
3.4Using the Marketing Mix
3.4.1Marketing Mix3.4.2Pricing Decisions & Price Skimming3.4.3Pricing Decisions & Price Penetration3.4.4Promotional Decisions3.4.5Promotional Decisions 23.4.6Promotional Decisions 33.4.7Distribution Decisions3.4.8Distribution Decisions 23.4.9Social Media & Influencers3.4.10Digital Marketing3.4.11Evaluating Digital Marketing3.4.12A-A* (AO3/4) - The Marketing Mix & Promotion3.4.13A-A* (AO3/4) - Pricing & Competition
4Operational Management
4.1Setting Operational Objectives
4.2Analysing Operational Performance
4.3Increasing Efficiency & Productivity
4.4Improving Quality
4.5Managing Inventory & Supply Chains
4.6Business & The External Environment
5Financial Management
5.1Setting Financial Objectives
5.2Analysing Financial Performance
5.3Sources of Finance
5.4Improving Cash Flow & Profits
6Human Resource Management
6.1Setting Human Resource Objectives
6.2Analysing Human Resource Performance
6.3Improving Org Design & Human Resource Flow
6.4Improving Motivation & Engagement
6.5Improving Employer-Employee Relations
7Strategic Position of a Business (A Level Only)
7.1Mission, Objectives, Strategy
7.2Financial Ratio Analysis
7.3Assessing Overall Performance
7.4Assessing Political & Legal Change
7.5Assessing Economic Change
7.6Assessing Social & Technological Change
7.7The Competitive Environment
7.8Investment Appraisal
8Choosing Strategic Direction (A Level Only)
8.1Markets to Compete & Products to Offer
8.2How to Compete
9Pursuing Strategies (A Level Only)
9.1Assessing a Change in Scale
9.2Assessing Innovation
9.3Globalisation & Internationalisation
9.4Greater Use of Digital Technology
10Managing Strategic Change
10.1Managing Change
10.2Managing Organisational Culture
10.3Managing Strategic Implementation
10.4Problems with Strategy & Why They Fail
Jump to other topics
1What is Business?
1.1Nature & Purpose of Business
1.2Different Business Forms
1.3Businesses Operate Within an External Environment
2Managers, Leadership & Decision Making
2.1Management, Leadership & Decision Making
2.2Management Decision Making
2.3Role & Importance of Stakeholders
3Marketing Management
3.1Setting Marketing Objectives
3.2Understanding Markets & Customers
3.3Segmentation, Targeting, Positioning
3.4Using the Marketing Mix
3.4.1Marketing Mix3.4.2Pricing Decisions & Price Skimming3.4.3Pricing Decisions & Price Penetration3.4.4Promotional Decisions3.4.5Promotional Decisions 23.4.6Promotional Decisions 33.4.7Distribution Decisions3.4.8Distribution Decisions 23.4.9Social Media & Influencers3.4.10Digital Marketing3.4.11Evaluating Digital Marketing3.4.12A-A* (AO3/4) - The Marketing Mix & Promotion3.4.13A-A* (AO3/4) - Pricing & Competition
4Operational Management
4.1Setting Operational Objectives
4.2Analysing Operational Performance
4.3Increasing Efficiency & Productivity
4.4Improving Quality
4.5Managing Inventory & Supply Chains
4.6Business & The External Environment
5Financial Management
5.1Setting Financial Objectives
5.2Analysing Financial Performance
5.3Sources of Finance
5.4Improving Cash Flow & Profits
6Human Resource Management
6.1Setting Human Resource Objectives
6.2Analysing Human Resource Performance
6.3Improving Org Design & Human Resource Flow
6.4Improving Motivation & Engagement
6.5Improving Employer-Employee Relations
7Strategic Position of a Business (A Level Only)
7.1Mission, Objectives, Strategy
7.2Financial Ratio Analysis
7.3Assessing Overall Performance
7.4Assessing Political & Legal Change
7.5Assessing Economic Change
7.6Assessing Social & Technological Change
7.7The Competitive Environment
7.8Investment Appraisal
8Choosing Strategic Direction (A Level Only)
8.1Markets to Compete & Products to Offer
8.2How to Compete
9Pursuing Strategies (A Level Only)
9.1Assessing a Change in Scale
9.2Assessing Innovation
9.3Globalisation & Internationalisation
9.4Greater Use of Digital Technology
10Managing Strategic Change
10.1Managing Change
10.2Managing Organisational Culture
10.3Managing Strategic Implementation
10.4Problems with Strategy & Why They Fail
Practice questions on Improving Cash Flow & Profits
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