8.1.2

A-A* (AO3/4) - Diversification

Test yourself

Brand Diversification

Businesses can diversify against risk by having lots of different brands. Procter & Gamble is an American business that owns these brands:

Jump to other topics

1What is Business?

2Managers, Leadership & Decision Making

3Decision Making to Improve Marketing Performance

4Decision Making to Improve Operational Performance

5Decision Making to Improve Financial Performance

6Improving Human Resource Performance

7Analysing the Strategic Position of a Business

8Choosing Strategic Direction

9How to Pursue Strategies

10Managing Strategic Change

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