5.3.4

A/A* (AO3/4) - Debt

Test yourself

Diversification

Diversification involves targeting new products at new markets to increase sales. Diversification can spread risk as it gives businesses an alternative if the demand for one product declines. An example of diversification is Uber ride-sharing & Uber Eats.

Jump to other topics

1What is Business?

2Managers, Leadership & Decision Making

3Decision Making to Improve Marketing Performance

4Decision Making to Improve Operational Performance

5Decision Making to Improve Financial Performance

6Improving Human Resource Performance

7Analysing the Strategic Position of a Business

8Choosing Strategic Direction

9How to Pursue Strategies

10Managing Strategic Change

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