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Tourism Case Study: Kenya

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Tourism in Kenya

Kenya is in East Africa. In 2000, its GNI per capita was $800. In 2019, it was $1,200. Kenya used tourism to help grow it to develop.

How did the Kenyan government boost tourism?

How did the Kenyan government boost tourism?

  • The Kenya Tourist Board created a website and campaign called 'Magical Kenya', which advertises Kenya's beaches, safari parks, golf, and white water rafting internationlly.
  • In 2009, the Kenyan Minister for Tourism halved visa fees for adults and removed them for children.
Advantages of Kenya's growth in tourism

Advantages of Kenya's growth in tourism

  • Tourism is now 15% of Kenya's exports and has created 1.1 million jobs in Kenya.
  • Tourism is worth 8.8% of Kenya's GNI.
  • Sustainable hunting and sustainable forestry can be supported by the fees that tourists pay to enter Kenyan national parks, like the Maasai Mara National Park.
  • Kenya's HDI has risen from 0.467 in 1990 to 0.579 in 2018.
Disadvantages of Kenya's growth in tourism

Disadvantages of Kenya's growth in tourism

  • Although tourism accounts for 8.8% of Kenya's GNI, this has been falling since 2015.
  • Tourists' preferences can be very short-term. Investing in manufacturing is more likely to be certain and long-lasting than investing in tourism. There is almost a fashion element to people's travel preferences.
  • The awareness campaigns about Kenya's wildlife may have led to increases in poaching. In 2018, the Kenyan government proposed imposing the death penalty for poachers.
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