2.3.2

Batch & Flow Production

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Batch Production

Batch production is similar to job production, but instead of making singular items, groups of items are made together. A baker making batches of loaves of bread is an example of batch production.

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Lower average costs than job production

  • Batch production usually has lower average costs than job production because small quantities are made together.
  • This means that overheads like electricity for a baking oven can be shared across more than one unit of output.
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Costs of switching production

  • When changing production, machines have to be washed down and this can be costly and time consuming.
    • For example, when Cadbury makes moulded chocolate bars that contain nuts (e.g. Fruit and Nut), the same machinery has to be washed and prepared to avoid cross-contamination. Otherwise, consumers that have nut allergies may become ill or die.

Flow Production

In flow production, an assembly line is used to build identical and standardised products.

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Assembly line

  • An assembly line is a series of workers and/or machines that each work on a specific part of the product.
    • Most tinned or packaged foods are manufactured using an assembly line.
    • Lots of the cars made by General Motors are also produced using this technique; so one after another, cars will get the chassis made and then the wheels added and then the steering wheel put in until the car is finished.
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Capital intensive

  • Flow production is usually more capital-intensive, meaning that there is more machinery and less labour used in production.
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Mass market and low production cost

  • Flow production is best used in an industry that needs a low cost of production and provides for a large customer base.
  • If a company used job production for cars, then they would be less able to compete on the basis of price because they would have higher average costs.
  • Most mass market products like shampoo, cereal and coffee will be produced using flow production because it can cater for a higher volume of customers.

Jump to other topics

1Enterprise & Entrepreneurship

1.1The Dynamic Nature of Businesses

1.2Spotting a Business Opportunity

1.3Putting a Business Idea into Practice

1.4Making the Business Effective

1.5Business Stakeholders

2Building a Business

2.1Growing the Business

2.2Making Marketing Decisions

2.3Making Operational Decisions

2.4Making Financial Decisions

2.5Making Human Resource Decisions

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