1.4.3

Franchising & Not-For-Profits

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Not-For-Profit Organisations

Any profit made by not-for-profit organisations is reinvested (put back) in the business. Any profit cannot be kept by the owners. There are lots of types of not-for-profit organisations and they can have different aims:

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Charities

  • Charities, like Oxfam or Save the Children, are a type of not-for-profit organisation.
  • Getting charitable status lets a business get tax relief and lets it apply for certain grants. For a business to get charitable status, they must follow rules and regulations.
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Social enterprise

  • Social enterprises, like the Big Issue or TOMs are another form of not-for-profit organisation.
  • They are more similar to for-profit businesses in that they make a surplus through selling goods or services. This profit is reinvested to support the social enterprise’s aim.
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Unincorporated association

  • Not-for-profit organisations can choose to be an ‘unincorporated association’ but, like sole traders and partnerships, the people who manage it have unlimited liability.
  • This means that they get no profit and they are legally responsible for all of the organisation’s debt.
  • Bigger organisations, like Oxfam, tend to be incorporated so that the people running it are protected from limited liability.

Franchising

Franchising is where a company gives someone the right to sell its products and use its trademarks. The ‘franchisee’ usually pays the business an upfront fee and a percentage of the profits.

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KFC

  • Kentucky Fried Chicken (KFC), which is part of the TacoBell Group is an example of this.
  • Many KFC’s all over the world are not owned by KFC but instead owned by individuals who pay a fee and percentage of the profits to KFC. This lets them use the KFC brand name and the “original recipe”.
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Advantages of franchising

  • The business can expand without needing large amounts of investment. The firm does not incur the costs involved with opening new stores.
  • The business also does not have to be concerned about some of the risks of becoming a larger corporation, for example, diseconomies of scale (which may be caused by the growth from opening and operating new stores themselves).
  • Franchising increases brand awareness of the firm’s products or services.
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Disadvantages of franchising

  • A disadvantage of franchising is that the franchiser does not have complete control over how they operate.
  • If a franchise is run badly, then a single franchise or store can negatively affect the brand image.

Jump to other topics

1Enterprise & Entrepreneurship

1.1The Dynamic Nature of Businesses

1.2Spotting a Business Opportunity

1.3Putting a Business Idea into Practice

1.4Making the Business Effective

1.5Business Stakeholders

2Building a Business

2.1Growing the Business

2.2Making Marketing Decisions

2.3Making Operational Decisions

2.4Making Financial Decisions

2.5Making Human Resource Decisions

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