1.1.1

The Dynamic Nature of Businesses

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Why Do New Business Ideas Come About?

New business ideas come about because of the dynamic (changing) nature of business:

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Technology

  • Changes in technology can lead to new product ideas that were not before possible.
  • For example, 10 years ago Virtual Reality would not have been possible before, but due to advances in technology it now is.
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Changes in consumer wants

  • A lot of ideas are thought up as a way to satisfy customers' wants.
  • When customers' wants are changing, new business ideas are thought up to satisfy these new wants.
  • For example, GTech designed a cordless vacuum to fulfil customer wants.
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Products and services becoming obsolete

  • Technological advances can mean that certain products and services become obsolete. This can lead to new ideas.
  • For example, the DVD became almost obsolete because people could watch TV/movies online and the blu-ray became more popular.

How Do New Business Ideas Come About?

There are 2 types of ideas for new businesses. Some people have original ideas and build completely new products and some people adapt existing products.

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Original ideas

  • Original ideas have not been thought of before. They are usually very different from anything else that is currently on the market (for sale).
  • The introduction of autonomous cars is an example of this.
  • These products are thought up because there is a gap in the market.
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Adapting existing products (or services)

  • These new ideas make changes to current products to improve them in a way that no one had thought of before.
  • New technology may make the adaptations possible.
  • For example, Dyson didn’t come up with the idea of a vacuum cleaner, but he did adapt (change) the design to improve how it worked. Dyson's dual cyclone vacuum cleaner was designed to not need a replaceable bag, whilst not losing suction.

Jump to other topics

1Enterprise & Entrepreneurship

1.1The Dynamic Nature of Businesses

1.2Spotting a Business Opportunity

1.3Putting a Business Idea into Practice

1.4Making the Business Effective

1.5Business Stakeholders

2Building a Business

2.1Growing the Business

2.2Making Marketing Decisions

2.3Making Operational Decisions

2.4Making Financial Decisions

2.5Making Human Resource Decisions

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