1.5.4

Legislation & Business 2

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Consumer Law

These are laws that are designed to protect customers against unfair treatment by businesses. They include laws involving faulty goods, dishonest advertising and warranties. Consumer law protects consumers by:

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Not fit for purpose

  • A product must be able to do what it was sold to do.
    • Businesses cannot sell a car with a faulty engine if they advertised for sale a working car.
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Trade descriptions

  • Trade descriptions are how a business describes a product and the product’s benefits. Consumers are protected because businesses must tell the truth about their products and services.
    • Red Bull does not give you wings. In 2014, Red Bull was sued by a man in Australia who said that he had bought the drink for the past 10 years on the grounds that it gives you wings and 10 years later he had no wings.
    • This may seem like a joke but Red Bull was forced to pay out AUD13 million in compensation.
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Satisfactory quality

  • A product must be of satisfactory quality.
    • Consumers will be protected if they are sold a chair that breaks after sitting on it once.
  • This impacts businesses because of the potential costs associated with consumer laws and consumer protection.
    • Asda pays £2 on top of any refund to customers who buy faulty products from them to compensate for any inconvenience or extra travel costs.
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Consumer laws (legislation)

  • Consumer laws also impact businesses by forcing a focus on product and service quality. Countries with stronger consumer protection laws may lead businesses in that country to produce higher quality products.
  • For example, Volvo and Audi car dealerships only sell used cars after a rigorous quality check. They then label these cars as “Approved”.

The Impact of Legislation on Businesses

Legislation (laws) often changes and this can affect businesses.

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New practices

  • Businesses may have to introduce new practices or change their operations in response to new legislation.
  • For example, working time directives enforce break periods for workers at certain intervals. McDonalds or Burger King may have to change their workers’ shift patterns if working time directives change.
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Increased costs

  • Businesses may experience an increase in costs because of new legislation.
    • For example, if the national minimum wage rises, businesses that employ lots of low paid workers may have to increase a lot of their workers’ wages.
    • However, this may make businesses less price competitive. This is likely to hit manufacturing businesses harder because consumers are unlikely to import a burger from China or Taiwan, but they may do the same for a car or clothes if they were cheaper

Jump to other topics

1Enterprise & Entrepreneurship

1.1The Dynamic Nature of Businesses

1.2Spotting a Business Opportunity

1.3Putting a Business Idea into Practice

1.4Making the Business Effective

1.5Business Stakeholders

2Building a Business

2.1Growing the Business

2.2Making Marketing Decisions

2.3Making Operational Decisions

2.4Making Financial Decisions

2.5Making Human Resource Decisions

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