2.2.9
Sponsorship & Product Placement
Sponsorship
Sponsorship
Sponsorship involves paying athletes, celebrities or other organisations for them to advertise for a business.
Nike
Nike
- Nike pay lots of sportsmen and women to wear Nike clothing and Nike equipment.
- Consumers that see famous sportsmen/women wearing Nike may be more likely to buy Nike clothing.
- Roger Federer is sponsored by Nike and wears Nike tennis wear.
- Rory McIlroy signed a 10-year sponsorship deal worth $250m with Nike in 2013.
Celebrity endorsements
Celebrity endorsements
- Celebrity endorsements are similar to sponsorship and famous people may use a product or be seen doing something.
- Lenny Henry is a comedian that features in Premier Inn’s TV adverts.
Product Placements
Product Placements
Products can be clearly featured (shown) in commercial TV programmes. Some examples of product placement are:
James Bond
James Bond
- In James Bond, Daniel Craig frequently wears and mentions his brand of watch (Omega in Casino Royale).
Coronation Street
Coronation Street
- Costa Coffee products appear in ITV’s TV show, Coronation Street.
1Investigating Small Business
1.1Enterprise & Entrepreneurship
1.2Spotting a Business Opportunity
1.2.1Customer Needs
1.2.2Market Research
1.2.3Market Segmentation
1.2.4The Competitive Environment
1.2.5Primary & Secondary Market Research
1.2.6End of Topic Test - Business Opportunities
1.2.7Application Questions - Business Opportunities
1.2.8Exam-Style Questions - Market Segmentation
1.2.9Diagnostic Misconceptions - Competition
1.3Putting a Business Idea into Practice
1.3.1Business Aims
1.3.2Business Objectives
1.3.3Business Revenues & Costs
1.3.4Costs - Calculations
1.3.5Revenue - Calculations
1.3.6Business Profits & Break-Even Analysis
1.3.7Profits & Losses - Calculations
1.3.8Interest - Calculations
1.3.9Cash & Cash Flow
1.3.10Cash & Cash Flow 2
1.3.11Cash Flow - Calculations
1.3.12Sources of Business Finance
1.3.13End of Topic Test - Business in Practice
1.3.14Grade 9 - Business in Practice
1.3.15Exam-Style Questions - Business in Practice
1.3.16Diagnostic Misconceptions - Profit
1.3.17Diagnostic Misconceptions - Company vs Business
1.3.18Diagnostic Misconceptions - Economies of Scale
1.3.19Diagnostic Misconceptions - Cash Flow
1.3.20Diagnostic Misconceptions - Break-even
1.3.21Diagnostic Misconceptions - Fixed Costs
1.4Making the Business Effective
1.5Business Stakeholders
2Building a Business
2.1Growing the Business
2.2Making Marketing Decisions
2.2.1Product
2.2.2Product Life Cycle
2.2.3Price
2.2.4Pricing Methods
2.2.5End of Topic Test - Product & Price
2.2.6Grade 9 - Product & Price
2.2.7Promotion & Advertising
2.2.8PR & Sales Promotions
2.2.9Sponsorship & Product Placement
2.2.10Promotional Mix
2.2.11End of Topic Test - Promotion
2.2.12Application Questions - Promotion
2.2.13Exam-Style Questions - Promotional Mix
2.2.14Place & Wholesalers
2.2.15Direct to Consumer
2.2.16E-commerce & M-commerce
2.2.17Diagnostic Misconceptions - Decreasing Price
2.2.18Diagnostic Misconceptions - Advertise vs Promote
2.2.19Diagnostic Misconceptions - Social Media
2.3Making Operational Decisions
2.3.1Job Production
2.3.2Batch & Flow Production
2.3.3Working with Suppliers
2.3.4Effective Supply Chains
2.3.5Just In Time & Just In Case
2.3.6Managing Quality
2.3.7Total Quality Management
2.3.8The Sales Process
2.3.9End of Topic Test - Operational Decisions
2.3.10Grade 9 - Operational Decisions
2.3.11Exam-Style Questions - Managing Stock
2.3.12Diagnostic Misconceptions - JIT vs JIC
2.4Making Financial Decisions
2.5Making Human Resource Decisions
2.5.1Organisational Structures
2.5.2Organisational Structures 2
2.5.3Recruitment
2.5.4Effective Recruitment
2.5.5Training a Workforce
2.5.6Motivating a Workforce
2.5.7End of Topic Tests - Human Resources
2.5.8Application Questions - Human Resources
2.5.9Exam-Style Questions - Human Resources
2.5.10Diagnostic Misconceptions - Owners vs Shareholders
2.5.11Diagnostic Misconceptions - Internal Recruitment
2.5.12Diagnostic Misconceptions - Employee Motivation
Jump to other topics
1Investigating Small Business
1.1Enterprise & Entrepreneurship
1.2Spotting a Business Opportunity
1.2.1Customer Needs
1.2.2Market Research
1.2.3Market Segmentation
1.2.4The Competitive Environment
1.2.5Primary & Secondary Market Research
1.2.6End of Topic Test - Business Opportunities
1.2.7Application Questions - Business Opportunities
1.2.8Exam-Style Questions - Market Segmentation
1.2.9Diagnostic Misconceptions - Competition
1.3Putting a Business Idea into Practice
1.3.1Business Aims
1.3.2Business Objectives
1.3.3Business Revenues & Costs
1.3.4Costs - Calculations
1.3.5Revenue - Calculations
1.3.6Business Profits & Break-Even Analysis
1.3.7Profits & Losses - Calculations
1.3.8Interest - Calculations
1.3.9Cash & Cash Flow
1.3.10Cash & Cash Flow 2
1.3.11Cash Flow - Calculations
1.3.12Sources of Business Finance
1.3.13End of Topic Test - Business in Practice
1.3.14Grade 9 - Business in Practice
1.3.15Exam-Style Questions - Business in Practice
1.3.16Diagnostic Misconceptions - Profit
1.3.17Diagnostic Misconceptions - Company vs Business
1.3.18Diagnostic Misconceptions - Economies of Scale
1.3.19Diagnostic Misconceptions - Cash Flow
1.3.20Diagnostic Misconceptions - Break-even
1.3.21Diagnostic Misconceptions - Fixed Costs
1.4Making the Business Effective
1.5Business Stakeholders
2Building a Business
2.1Growing the Business
2.2Making Marketing Decisions
2.2.1Product
2.2.2Product Life Cycle
2.2.3Price
2.2.4Pricing Methods
2.2.5End of Topic Test - Product & Price
2.2.6Grade 9 - Product & Price
2.2.7Promotion & Advertising
2.2.8PR & Sales Promotions
2.2.9Sponsorship & Product Placement
2.2.10Promotional Mix
2.2.11End of Topic Test - Promotion
2.2.12Application Questions - Promotion
2.2.13Exam-Style Questions - Promotional Mix
2.2.14Place & Wholesalers
2.2.15Direct to Consumer
2.2.16E-commerce & M-commerce
2.2.17Diagnostic Misconceptions - Decreasing Price
2.2.18Diagnostic Misconceptions - Advertise vs Promote
2.2.19Diagnostic Misconceptions - Social Media
2.3Making Operational Decisions
2.3.1Job Production
2.3.2Batch & Flow Production
2.3.3Working with Suppliers
2.3.4Effective Supply Chains
2.3.5Just In Time & Just In Case
2.3.6Managing Quality
2.3.7Total Quality Management
2.3.8The Sales Process
2.3.9End of Topic Test - Operational Decisions
2.3.10Grade 9 - Operational Decisions
2.3.11Exam-Style Questions - Managing Stock
2.3.12Diagnostic Misconceptions - JIT vs JIC
2.4Making Financial Decisions
2.5Making Human Resource Decisions
2.5.1Organisational Structures
2.5.2Organisational Structures 2
2.5.3Recruitment
2.5.4Effective Recruitment
2.5.5Training a Workforce
2.5.6Motivating a Workforce
2.5.7End of Topic Tests - Human Resources
2.5.8Application Questions - Human Resources
2.5.9Exam-Style Questions - Human Resources
2.5.10Diagnostic Misconceptions - Owners vs Shareholders
2.5.11Diagnostic Misconceptions - Internal Recruitment
2.5.12Diagnostic Misconceptions - Employee Motivation
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Social Media
Firms can use social media for paid advertisements as well as for creating their own pages through which to share content. This is beneficial because it is an easy and relatively cheap way for businesses to promote their products.
Targeting an audience
Changing adverts