Place
Business: Edexcel IGCSE, topic 4.3.14
Place
Place (or location) is about when and where a product (or service) is available to the people buying it.
Distribution channels
- The different ways that a business can distribute their product are called different “distribution channels”.
- Some potential distribution channels for businesses are:
- Manufacturer-wholesalers-retailers-customers.
- Manufacturer-retailers-customers.
- Direct to consumer.
Businesses can have multiple distribution channels
- For example, Nike have their own physical stores, but they also sell online and sell to retailers for them to sell in their stores.
Test yourself on Place
Which of the following is not a potential distribution channel for a business?
When a farmer sells their produce in their own farm shop, which distribution channel are they using?