Customer Needs
Business: Edexcel IGCSE, topic 4.2.1
Customer Needs
Customers' needs are the things that people can't live without. For example, Severn Trent provides water to people's homes in the United Kingdom. Addressing customers' needs involves four things:
Price
- A customer may only want to pay a certain amount for a product.
Quality
- A customer will look for a certain standard or feature when buying a product.
Choice
- A customer may want choice of certain aspects of the product.
- For example, Nike lets customers buy shoes in different colours and even lets them customise them.
Convenience
- A customer may look for convenience when buying a product.
Test yourself on Customer Needs
Which 4 things are important for addressing customers' needs?