Product Placements
Business: Edexcel IGCSE, topic 4.3.12
Product Placements
Products can be clearly featured (shown) in commercial TV programmes. Some examples of product placement are:
James Bond
- In James Bond, Daniel Craig frequently wears and mentions his brand of watch (Omega in Casino Royale).
Coronation Street
- Costa Coffee products appear in ITV’s TV show, Coronation Street.
Test yourself on Product Placements
In James Bond, Daniel Craig frequently wears and mentions his brand of watch (Omega in Casino Royale). What type of promotion is this an example of?
What is it called when products are featured in TV programmes and films?
Which of the following is not an example of product placement?