Public Relations and Sales Promotion
Business: Edexcel IGCSE, topic 4.3.10
Public Relations
Public relations (PR) is all about a business’ reputation. PR involves maintaining a good public image.
The aim of public relations
- PR involves managing the spread of information about the company.
- The aim of PR is to make sure this information is as positive as possible and reaches the largest possible audience.
Examples of PR
- An example of PR is the use of newspaper editorials, where people in a firm manage the business’ relationships with different newspapers, sending them articles to publish about the firm.
- Businesses do not pay the newspaper for this coverage like they would for advertising.
Sales Promotion
In sales promotions, businesses try to boost sales using a temporary promotion. There are lots of types of sales promotions:
Point of sales displays
Samples
Competitions
- Businesses are increasingly using competitions on social media.
- For example, “like and share this post for a chance to win a free meal for two at Nandos.”
Value for money offers (e.g buy one get one free)
Free gifts
Discount coupons
Test yourself on Public Relations and Sales Promotion
PR involves maintaining a good public image. What does PR stand for?
Which of the following is an example of public relations?
What is a competition by Nando's on social media to win a free meal for two an example of?
What type of sales promotion is a "buy one get one free" deal?