Online Activity Tracking
Computer Science: OCR A Level, topic 5.2.1
Online Activity Tracking
Many people have concerns about how their online activity is tracked. It is now easy to track activity such as:
Websites you have visited
- Using cookies, it is possible to track your Internet history.
- Advertisers sometimes use this to show you relevant adverts.
- There is a lack of regulations about tracking data, which has led to some companies tracking data without permission.
Search terms you have used
- Your search terms are tracked, and often used in marketing.
What you have purchased
- Purchased items are often recorded and sold to advertisers who might wish to advertise similar products to you.
Test yourself on Online Activity Tracking
What is a lot of activity data used for?