5.2.2

Flow and Batch Production

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Flow Production

In flow production, an assembly line is used to build identical and standardised products.

Assembly line

Assembly line

  • An assembly line is a series of workers and/or machines that each work on a specific part of the product.
    • Most tinned or packaged foods are manufactured using an assembly line.
    • Lots of the cars made by General Motors are also produced using this technique; so one after another, cars will get the chassis made and then the wheels added and then the steering wheel put in until the car is finished.
Capital intensive

Capital intensive

  • Flow production is usually more capital-intensive, meaning that there is more machinery and less labour used in production.
Mass market and low production cost

Mass market and low production cost

  • Flow production is best used in an industry that needs a low cost of production and provides for a large customer base.
  • If a company used job production for cars, then they would be less able to compete on the basis of price because they would have higher average costs.
  • Most mass market products like shampoo, cereal and coffee will be produced using flow production because it can cater for a higher volume of customers.

Batch Production

Batch production is similar to job production, but instead of making singular items, groups of items are made together. A baker making batches of loaves of bread is an example of batch production.

Lower average costs than job production

Lower average costs than job production

  • Batch production usually has lower average costs than job production because small quantities are made together.
  • This means that overheads like electricity for a baking oven can be shared across more than one unit of output.
Costs of switching production

Costs of switching production

  • When changing production, machines have to be washed down and this can be costly and time consuming.
    • For example, when Cadbury makes moulded chocolate bars that contain nuts (e.g. Fruit and Nut), the same machinery has to be washed and prepared to avoid cross-contamination. Otherwise, consumers that have nut allergies may become ill or die.
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Business Activity & Influences on Business

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People in Business

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Business Finance

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Marketing

5

Business Operations

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