5.2.2
Flow and Batch Production
Flow Production
Flow Production
In flow production, an assembly line is used to build identical and standardised products.


Assembly line
Assembly line
- An assembly line is a series of workers and/or machines that each work on a specific part of the product.
- Most tinned or packaged foods are manufactured using an assembly line.
- Lots of the cars made by General Motors are also produced using this technique; so one after another, cars will get the chassis made and then the wheels added and then the steering wheel put in until the car is finished.


Capital intensive
Capital intensive
- Flow production is usually more capital-intensive, meaning that there is more machinery and less labour used in production.


Mass market and low production cost
Mass market and low production cost
- Flow production is best used in an industry that needs a low cost of production and provides for a large customer base.
- If a company used job production for cars, then they would be less able to compete on the basis of price because they would have higher average costs.
- Most mass market products like shampoo, cereal and coffee will be produced using flow production because it can cater for a higher volume of customers.
Batch Production
Batch Production
Batch production is similar to job production, but instead of making singular items, groups of items are made together. A baker making batches of loaves of bread is an example of batch production.


Lower average costs than job production
Lower average costs than job production
- Batch production usually has lower average costs than job production because small quantities are made together.
- This means that overheads like electricity for a baking oven can be shared across more than one unit of output.


Costs of switching production
Costs of switching production
- When changing production, machines have to be washed down and this can be costly and time consuming.
- For example, when Cadbury makes moulded chocolate bars that contain nuts (e.g. Fruit and Nut), the same machinery has to be washed and prepared to avoid cross-contamination. Otherwise, consumers that have nut allergies may become ill or die.
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships
1.2.2Limited Companies
1.2.3Limited Liability
1.2.4Unlimited vs Limited Liability
1.2.5Not For Profit & Franchises
1.2.6Multinational Companies
1.2.7End of Topic Test - Business Ownership
1.2.8Application Questions - Business Ownership
1.2.9Diagnostic Misconceptions - Company vs Business
1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit
3.3.2Profit, Average Unit Cost & Interest
3.3.3Costs - Calculations
3.3.4Revenue - Calculations
3.3.5Break-Even Analysis
3.3.6Profit & Losses - Calculations
3.3.7End of Topic Test - Finance
3.3.8Grade 9 - Finance
3.3.9Diagnostic Misconceptions - Fixed Costs
3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price
4.3.2Price Penetration
4.3.3Other Forms of Pricing
4.3.4Product Design
4.3.5The Product Life Cycle
4.3.6Extending Existing Products
4.3.7New Products
4.3.8Benefits and Risks of New Products
4.3.9Promotion
4.3.10Public Relations and Sales Promotion
4.3.11Sponsorship & Social Media
4.3.12Product Placements
4.3.13Promotional Mix
4.3.14Place
4.3.15Place 2
4.3.16Place 3
4.3.17M-Commerce
4.3.18Benefits & Drawbacks of M-Commerce
4.3.19End of Topic Test - Marketing Mix
4.3.20Grade 9 - Marketing Mix
4.3.21Diagnostic Misconceptions - Decreasing Price
4.3.22Diagnostic Misconceptions - Advertise vs Promote
4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
Jump to other topics
1Business Activity & Influences on Business
1.1Business Objectives
1.2Types of Organisations
1.2.1Sole Traders & Partnerships
1.2.2Limited Companies
1.2.3Limited Liability
1.2.4Unlimited vs Limited Liability
1.2.5Not For Profit & Franchises
1.2.6Multinational Companies
1.2.7End of Topic Test - Business Ownership
1.2.8Application Questions - Business Ownership
1.2.9Diagnostic Misconceptions - Company vs Business
1.2.10Diagnostic Misconceptions - Owners vs Shareholders
1.3Classification of Businesses
1.4Decisions on Location
1.5Business & the International Economy
1.6Government Objectives & Policy
1.7External Factors
1.8What Makes a Business Successful?
2People in Business
2.1Internal & External Communication
2.2Recruitment & Selection Process
2.3Training
2.4Motivation & Rewards
3Business Finance
3.1Sources of Finance
3.2Cash Flow Forecasting
3.3Cost & Break-Even Analysis
3.3.1Costs, Revenue & Profit
3.3.2Profit, Average Unit Cost & Interest
3.3.3Costs - Calculations
3.3.4Revenue - Calculations
3.3.5Break-Even Analysis
3.3.6Profit & Losses - Calculations
3.3.7End of Topic Test - Finance
3.3.8Grade 9 - Finance
3.3.9Diagnostic Misconceptions - Fixed Costs
3.3.10Diagnostic Misconceptions - Break-even
3.4Financial Documents
4Marketing
4.1Market Research
4.2The Market
4.3The Marketing Mix
4.3.1Price
4.3.2Price Penetration
4.3.3Other Forms of Pricing
4.3.4Product Design
4.3.5The Product Life Cycle
4.3.6Extending Existing Products
4.3.7New Products
4.3.8Benefits and Risks of New Products
4.3.9Promotion
4.3.10Public Relations and Sales Promotion
4.3.11Sponsorship & Social Media
4.3.12Product Placements
4.3.13Promotional Mix
4.3.14Place
4.3.15Place 2
4.3.16Place 3
4.3.17M-Commerce
4.3.18Benefits & Drawbacks of M-Commerce
4.3.19End of Topic Test - Marketing Mix
4.3.20Grade 9 - Marketing Mix
4.3.21Diagnostic Misconceptions - Decreasing Price
4.3.22Diagnostic Misconceptions - Advertise vs Promote
4.3.23Diagnostic Misconceptions - Social Media
5Business Operations
5.1Economies & Diseconomies of Scale
5.2Production
5.3Factors of Production
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